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How marketers can grow boldly in a changing industry

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Vitaly Pecherskiy, Co-founder and CEO StackAdapt
Keynote
19 min 2026

AI is changing how advertising works. Here’s what leaders need to do next.

Krysha Nair, VP of Product Marketing, StackAdapt
Keynote
40 min 2026

See how StackAdapt is redefining marketing through a more proactive, connected approach.

Marketing leaders discussing how AI is reshaping teams, workflows, and decision-making, and how organizations are building faster, more connected ways of working at Conversion 2026.
Panel
30 min 2026

Marketing leaders on how AI is reshaping teams, workflows, and how work actually gets done.

Greg Joseph, VP of Inventory Development at StackAdapt, and Anne Bouttier, Global Head of Automation Sales at Spotify, discussing how audio advertising across podcasts, live sports, and streaming environments is driving full-funnel growth at Conversion 2026.
Fireside Chat
20 min 2026

Spotify’s Anne Bouttier on how audio is reshaping advertising and connecting with audiences in the moments that matter.

Agency leaders discussing how AI is being integrated into everyday agency workflows, where it is driving meaningful efficiency gains, and where human expertise remains essential to delivering results at Conversion 2026.
Panel
45 min 2026

How agencies are actually using AI. A discussion on what’s working, what’s not, and where human judgment still matters.

Steve Burnett, Automation Lead at Spotify, discussing how advertisers can activate programmatic audio and incorporate Spotify into a connected, performance-driven media strategy at Conversion 2026.
Fireside Chat
45 min 2026

How to activate Spotify programmatically and connect audio into a performance-driven media mix.

Panelists discussing modern approaches to cross-channel measurement, moving beyond last-click attribution to better understand marketing impact at Conversion 2026.
Fireside Chat
44 min 2026

Move beyond last-click and measure what actually drives growth across channels.

Anna Grodecka-Grad, SVP of Global Client Services at StackAdapt, delivering a keynote on how industry-specific strategies, measurement, and execution drive stronger marketing outcomes at Conversion 2026.
Keynote
21 min 2026

How marketers tailor strategies by industry to drive stronger performance and better results.

Greg Joseph, VP of Inventory Development at StackAdapt, presenting new capabilities for planning, activating, and measuring live event marketing at scale during a keynote at Conversion 2026.
Keynote
4 min 2026

How new capabilities make live events easier to plan, activate, and scale with StackAdapt.

Aanchal Bajaj, Director of Verticals & Performance at StackAdapt, and Cory LeBihan, GM at Add3, discussing how B2B marketers can transform fragmented data signals into smarter targeting at Conversion 2026.
Presentation
41 min 2026

How B2B teams turn fragmented signals into clear action and stronger pipeline impact.

Chris Hajjar, Inventory Process & Strategy Manager at StackAdapt, presenting how AI and connected systems are transforming media execution, enabling greater efficiency, visibility, and performance at Conversion 2026.
Presentation
46 min 2026

How AI and connected systems are transforming campaign management.

Agency leaders discussing how to balance brand investment with measurable business results, meet CFO-level accountability, and drive both long-term growth and short-term performance at Conversion 2026.
Presentation
44 min 2026

How agencies balance brand investment with performance and prove it to the CFO.

B2B marketing leaders discussing how aligning brand and demand strategies creates stronger performance, better accountability, and sustainable growth across the funnel at Conversion 2026.
Panel
44 min 2026

B2B leaders discuss why brand vs demand is outdated and what works instead.

Wayne Coburn, Director of Product at StackAdapt, and Nick Newlin, VP, Digital Director & Senior Marketing Strategist at Shine United, discussing how brands can activate first-party data and orchestrate customer journeys to drive measurable growth at Conversion 2026.
Fireside Chat
26 min 2026

How leading brands turn first-party data into orchestrated, cross-channel growth.

Carole Lawson, Chief Innovation Officer and Founding Partner at MarketStorm, speaking on how AI is changing buyer behavior and why modern measurement must evolve beyond traditional attribution models at Conversion 2026.
Presentation
45 min 2026

Why clicks are losing signal and how modern buyers actually decide.

Stylized blue interconnected wave graphic symbolizing AI-powered connections and data flow.
Presentation
18 min 2026

Ivy Studio brings agentic AI to your StackAdapt workflow.

Nate Gawel, VP of Data Partnerships at StackAdapt, presenting how AI and Model Context Protocols (MCPs) are helping organizations build connected data ecosystems, streamline workflows, and scale cross-channel marketing strategies at Conversion 2026.
Presentation
47 min 2026

AI and MCPs are transforming how data is shared and activated.

Panelists discussing how AI is transforming creative workflows, helping teams balance speed, quality, brand consistency, and measurable business impact at Conversion 2026.
Fireside Chat
32 min 2026

How brands use AI to scale creative, maintain quality, and protect brand trust.

Giuseppe La Rocca, VP of Enterprise at StackAdapt, and Sam Bloom, Head of Partnerships at PMG, discussing how integrated AI-driven ecosystems, data, and orchestration enable smarter marketing decisions and performance at Conversion 2026.
Fireside Chat
17 min 2026

Leaders from StackAdapt and PMG explore the shift to integrated ecosystems.

Marketing leaders discussing how advanced targeting, audience access, and cross-channel orchestration are helping brands scale live sports and cultural moment marketing at Conversion 2026.
Panel
27 min 2026

How live sports and cultural moments are becoming scalable, repeatable growth drivers.

Marketing leaders participating in a fireside chat on stage at Conversion 2026, discussing how to connect live events to broader marketing strategy and business impact.
Fireside Chat
39 min 2026

How brands use programmatic DOOH to turn live moments into real-world impact.

Panelists discussing how to plan, pitch, and launch ChatGPT advertising campaigns, sharing early insights and best practices at Conversion 2026.
Presentation
39 min 2026

How to plan, pitch, and launch AI-driven ad campaigns, and make them work.

Marketing leaders from EMEA and APAC discussing global growth strategies, regional market insights, and scalable campaign execution during a panel session at Conversion 2026.
Panel
45 min 2026

Leaders from EMEA and APAC unpack what scales globally and what must stay local.

Panelists discussing the challenges of healthcare marketing measurement, attribution, and proving campaign performance during a featured session at Conversion 2026.
Fireside Chat
44 min 2026

How healthcare marketers prove performance using NPI targeting.