Run ads in ChatGPT with StackAdapt
Reach people in ChatGPT as they research and compare options—then connect ChatGPT advertising to your broader marketing strategy.
Supercharge your ChatGPT ad experience with StackAdapt
ChatGPT ads are more valuable when they’re part of your broader advertising strategy. StackAdapt helps you launch, measure, and optimize ChatGPT campaigns alongside your other media, so you can make better decisions and drive stronger results.
Launch Campaigns Without Friction
Streamline setup and launch ChatGPT ads alongside your other campaigns in the StackAdapt platform.
Measure Beyond OpenAI Reporting
Track post-click conversions, cross-channel attribution, and campaign performance with reporting that goes beyond OpenAI’s native metrics.
A new layer in how decisions are made
Ads in ChatGPT appear alongside relevant conversations, separate from ChatGPT’s response. They’re selected based on what someone is asking, so your brand shows up while people are actively researching, comparing, or exploring options.
Reach people as they explore
Show up while people are actively looking for answers and considering their next step.
Match what they’re asking
Place your brand in the right context in conversations that align with your products, services, and expertise.
Influence before the click
Shape decisions earlier, before people move to websites or other channels to learn more or take action.
Why advertisers choose StackAdapt for ChatGPT advertising
Plan and Execute in One Platform
Plan, execute, and optimize campaigns across channels in one place, reducing time spent switching between platforms.
Connect Performance Across Channels
Track post-click conversions and understand how ChatGPT ads contribute alongside your other campaigns, and optimize performance as campaigns run.
Get Support When it Matters
Work with dedicated teams to plan, launch, and optimize your ad campaigns in ChatGPT for a streamlined experience.
Optimize Campaign Performance
Use campaign insights to make adjustments as campaigns run and invest more confidently in what’s driving results.
Deep Expertise Across Industries
Run campaigns with strategies tailored to your industry, backed by experience across B2B, retail, e-commerce, CPG, travel, and more.
Brand Safety and Quality Controls
StackAdapt’s in-house review processes and inventory standards help ensure your messaging is appropriate and meets platform guidelines.
Ready to get started with advertising in ChatGPT?
Run ChatGPT campaigns alongside your broader media strategy with the tools, support, and expertise to help you succeed.
ChatGPT ad formats and creative
Ads on ChatGPT are simple, concise, and designed to align with what people are asking, fitting naturally within the conversational experience.
Ad format
ChatGPT ads use a 1:1 (256×256) image with a short headline and body copy.
Where they appear
Ads appear below relevant conversations as clearly labeled, separate responses, making them easy to identify while still feeling like a natural part of the experience.
Creative best practices
Focus on clear, direct messaging and develop multiple variations to improve performance.
StackAdapt resources
FAQs
Yes. Ads can appear alongside conversations when they are contYes. Ads can appear alongside conversations when they are contextually relevant to what a user is asking.
StackAdapt is one of the first programmatic platforms enabling advertising on ChatGPT. To get started, sign up or request a demo.
With over 900M active users of ChatGPT on a weekly basis, consumers are increasingly turning to AI to research products, compare options, or ask for recommendations.
This shift creates a new opportunity for advertisers to reach audiences within the decision-making journey.
Advertisers can buy ChatGPT ads directly through OpenAI. StackAdapt helps marketers go beyond access by providing campaign management, cross-channel attribution, measurement, industry expertise, and dedicated support—all within the same platform they already use for their other programmatic campaigns.
Yes. StackAdapt provides click-through conversion tracking, consolidated reporting, and cross-channel attribution to help advertisers understand how ChatGPT contributes alongside display, video, CTV, native, and other campaigns.
StackAdapt provides campaign reporting, click-through conversion tracking, and cross-channel attribution from one dashboard, allowing advertisers to understand ChatGPT performance alongside their other channels.
ChatGPT advertising with StackAdapt is currently limited to targeting users within the United States, Canada, Australia, New Zealand, UK, Japan, and South Korea.
Ads can appear below the end of a response based on the context and relevance to the conversation. Ads are clearly labeled as sponsored and visually separated from ChatGPT’s response. Watch OpenAI’s video to see how ads are presented.
Targeting is based on the context of what people are asking and exploring in ChatGPT, rather than traditional audience or demographic targeting.
