Run Ads in ChatGPT With StackAdapt
Reach people in ChatGPT as they research and compare options—then continue that journey across your broader media strategy.
Supercharge Your ChatGPT Ad Experience With StackAdapt
Advertising in ChatGPT creates new ways to reach people where they are. With StackAdapt, you can set up campaigns, manage channels in one place, see what’s working, and keep the conversation going beyond ChatGPT.
Launch Campaigns Without Friction
Streamline setup and launch ads in ChatGPT from the same StackAdapt platform you use to manage your other campaigns.
Show Ads that Match the Right Moment
Reach people with ads that reflect what they’re asking, researching, or actively comparing in ChatGPT, so your message fits the moment.
See What’s Working And Adjust Campaigns
Use in-platform insights and performance data to understand what’s working and make changes as your campaigns run.
A New Layer in How Decisions Are Made
The way people discover and evaluate products is changing. Conversational AI is not just a new channel; it’s a new layer in the customer journey, where people explore, compare solutions, and move closer to decisions.
It doesn’t replace other channels. It reshapes how and where influence happens.
Consumers use ChatGPT at various stages:
Discover
Explore ideas and options
Compare
Evaluate products and solutions
Decide
Refine choices and next steps
Why StackAdapt for Advertising in ChatGPT
Plan and Execute in One Platform
Plan, execute, and optimize campaigns across channels in a single platform, reducing time spent switching between platforms.
Deep Expertise Across Industries
Run campaigns with strategies tailored to your industry, backed by experience across B2B, retail, e-commerce, CPG, travel, and more.
See What’s Working As You Go
Track performance in-platform and make adjustments mid-campaign, so you can focus on what’s actually driving results.
Brand Safety and Quality Controls
StackAdapt’s in-house review processes and inventory standards help ensure your messaging is appropriate and meets platform guidelines.
Get Support When it Matters
Work with dedicated teams to plan, launch, and optimize your ad campaigns in ChatGPT for a streamlined experience.
Ready to get started with advertising in ChatGPT?
Request access to start planning, launching, and optimizing your first campaigns with StackAdapt.
Get More From Your ChatGPT Ads
Ads in ChatGPT appear alongside relevant conversations, separate from ChatGPT’s responsive output. They’re selected based on what someone is asking, so your brand shows up while people are actively researching, comparing, or exploring options.
Reach People as They Explore
Show up while people are actively looking for answers and considering their next step.
Match What They’re Asking
Place your ads alongside the conversations people are having in ChatGPT in real time.
Influence Before the Click
Shape decisions earlier before people move to websites or other channels to learn more or take action.
Extend Impact Beyond ChatGPT
Reach people again across your other channels, so your message doesn’t stop at a single interaction.
ChatGPT Ad Formats and Creative
Ads on ChatGPT are simple, concise, and designed to align with what people are asking, fitting naturally within the conversational experience.
Ad format
ChatGPT ads use a 1:1 (256×256) image with a short headline and body copy.
Where they appear
Ads appear below relevant conversations as clearly labeled, separate responses, making them easy to identify while still feeling like a natural part of the experience.
Creative best practices
Focus on clear, direct messaging and develop multiple variations to improve performance.
StackAdapt Resources
FAQ
Yes. Ads can appear alongside conversations when they are contextually relevant to what a user is asking.
StackAdapt is one of the first programmatic platforms enabling advertising on ChatGPT. To get started, request early access and connect with our team.
Ads in ChatGPT can be run through programmatic platforms like StackAdapt, which provide the tools and support to launch and manage campaigns. Request early access and get started with advertising in ChatGPT.
With over 900M active users of ChatGPT on a weekly basis, consumers are increasingly turning to AI to research products, compare options, or ask for recommendations.
This shift creates a new opportunity for advertisers to reach audiences within the decision-making journey.
Ads can appear below the end of a response based on the context and relevance to the conversation. Ads are clearly labeled as sponsored and visually separated from ChatGPT’s response. Watch OpenAI’s video to see how ads are presented.
Early access is best suited for industries with fewer regulatory restrictions, including retail, e-commerce, CPG, travel, education, or B2B. Some regulated industries may be unavailable based on current platform guidelines, including those set by OpenAI, and early-stage best practices.
ChatGPT advertising with StackAdapt is currently limited to targeting users within the United States, Canada, Australia, and New Zealand.
Ads are selected based on conversational context, helping brands reach people while they research, compare, or explore options.
Targeting is based on the context of what people are asking and exploring in ChatGPT, rather than traditional audience or demographic targeting.
