Run, target, and measure ChatGPT Ads with StackAdapt
Reach people in ChatGPT as they research and compare options—then connect ChatGPT Ads to your broader marketing strategy.
Supercharge your ChatGPT Ad experience with StackAdapt
ChatGPT Ads are more valuable when they’re part of your broader advertising strategy. With StackAdapt, you can launch, measure, and optimize ChatGPT campaigns alongside your other media, so you can make better decisions and drive stronger results.
Launch Campaigns Without Friction
Streamline setup and launch ChatGPT Ads alongside your other campaigns, all from the StackAdapt platform.
Measure Beyond OpenAI Reporting
Track post-click conversions, cross-channel attribution, and campaign performance with reporting that goes beyond OpenAI’s native metrics.
Connect your audience strategy to ChatGPT Ads
Do more with the audience data you’ve already built. With Custom Audiences in StackAdapt, you can activate your first-party data and existing audience segments in ChatGPT Ads, prioritize who you reach, and extend engagement across your programmatic campaigns. Less complexity. More connected campaigns.
Match what people are asking
Connect with people through contextual targeting and show ads that reflect what they’re researching, comparing, or exploring in ChatGPT.
Reach your existing audiences
Put your first-party data to work to reconnect with audiences who know your brand and deliver personalized campaigns that resonate.
Make every impression count
Exclude existing customers, focus on valuable prospects, and adjust bids to focus on the audiences that matter most.
Retarget beyond ChatGPT Ads
Retarget people who clicked on your ChatGPT Ads across your other programmatic channels to keep your brand top of mind.
Why advertisers choose StackAdapt for ChatGPT advertising
Plan and Execute in One Platform
Plan, execute, and optimize campaigns across channels in one place, reducing time spent switching between platforms.
Connect Performance Across Channels
Track post-click conversions and understand how ChatGPT Ads contribute to results alongside your other campaigns with cross-channel attribution.
Get Support When it Matters
Work with dedicated teams to plan, launch, and optimize your ad campaigns in ChatGPT for a streamlined experience.
Launch Faster With Ivy Studio™
Tap into our AI-first advertising hub for campaign planning, tailored recommendations, and guidance to help you optimize your ChatGPT Ads.
Deep Expertise Across Industries
Run campaigns with strategies tailored to your industry, backed by experience across B2B, retail, e-commerce, CPG, travel, and more.
Brand Safety and Quality Controls
Our in-house review processes and inventory standards help ensure your messaging is appropriate and meets platform guidelines.
Ready to get started with advertising in ChatGPT?
Bring ChatGPT advertising into your broader media strategy with the targeting, measurement, and support you need to get started.
ChatGPT Ad formats and creative
Ads on ChatGPT are simple, concise, and designed to align with what people are asking, fitting naturally within the conversational experience.
Ad format
ChatGPT Ads use a 1:1 (256×256) image positioned on the left, alongside a short headline and body copy.
Where they appear
Ads appear below relevant conversations as clearly labeled, separate responses, making them easy to identify while still feeling like a natural part of the experience.
Creative best practices
Focus on clear, direct messaging and develop multiple variations to improve performance.
StackAdapt resources
What is LLM advertising and why could it reshape digital marketing?
AI search and the future of advertising
The new playbook for AI ad targeting
FAQs
Yes. Ads can appear alongside conversations when they are contextually relevant to what a user is asking.
StackAdapt is one of the first programmatic platforms enabling advertising on ChatGPT. To get started, sign up or request a demo.
ChatGPT advertising supports contextual targeting and Custom Audiences. With StackAdapt, you can activate first-party data, browsing audiences, and retargeting segments through Data Hub. Include or exclude audiences and adjust bids to prioritize high-value prospects.
With over 900M active users of ChatGPT on a weekly basis, consumers are increasingly turning to AI to research products, compare options, or ask for recommendations.
This shift creates a new opportunity for advertisers to reach audiences within the decision-making journey.
Choose StackAdapt when you want more than direct access to ChatGPT Ads. Manage campaigns alongside your other programmatic channels, activate first-party audiences, track post-click conversions, and measure cross-channel performance. You also get dedicated support and industry expertise to help you plan and optimize your campaigns. Request a demo to see how StackAdapt can work for you or sign up to get started.
Yes. With StackAdapt, you can track post-click conversions monitor campaign performance, and use cross-channel attribution to understand how ChatGPT contributes alongside your other advertising channel campaigns, including display, video, CTV, native, and more.
Yes. ChatGPT advertising is available globally through StackAdapt. Connect with our team to learn how to launch ChatGPT ads in your market.
Ads can appear below the end of a response based on the context and relevance to the conversation. Ads are clearly labeled as ads and visually separated from ChatGPT’s response. Watch OpenAI’s video to see how ads are presented.
