Balancing brand, performance, and accountability
Agencies are under pressure to deliver both brand impact and measurable results. This session explores how teams defend brand investment while meeting CFO-level accountability, and how they balance long-term growth with short-term performance.
Speakers in this session
StackAdapt
Shaq Buchanan
Sales Director
Connelly Partners
Michelle Capasso
Partner, Chief Media Officer
Discover more
How CPG brands stay visible and grow as discovery and buying behaviors shift.
How lifetime value and incrementality testing unlock more confident programmatic growth.
How marketing teams scale full-funnel creative with AI, personalization, and DCO.
As customer acquisition costs rise, leaders share what’s working to drive commerce growth.
How choosing the right measurement approach drives better marketing decisions.