Proving performance in healthcare marketing
Healthcare marketers face unique challenges in proving performance. This session explores how NPI targeting and advanced measurement help teams optimize campaigns, stay compliant, and drive real-world results.
Speakers in this session
StackAdapt
Shaq Buchanan
Sales Director
IQVIA
Danielle Sparacino
Head of Agency Partnerships
Fingerpaint
Joe Bucher
Associate Media Director
Discover more
How CPG brands stay visible and grow as discovery and buying behaviors shift.
How lifetime value and incrementality testing unlock more confident programmatic growth.
How marketing teams scale full-funnel creative with AI, personalization, and DCO.
As customer acquisition costs rise, leaders share what’s working to drive commerce growth.
How choosing the right measurement approach drives better marketing decisions.