Beyond attribution: How modern buyers actually decide
AI is changing how buyers discover and connect with brands. This session explores why clicks are becoming a weaker signal of influence and what modern programmatic measurement must look like to keep pace.
Speakers in this session
MarketStorm
Carole Lawson
Chief Innovation Officer, Founding Partner
Discover more
Fireside Chat
How CPG brands stay visible and grow as discovery and buying behaviors shift.
Presentation
How lifetime value and incrementality testing unlock more confident programmatic growth.
Presentation
How marketing teams scale full-funnel creative with AI, personalization, and DCO.
Panel
As customer acquisition costs rise, leaders share what’s working to drive commerce growth.
Presentation
How choosing the right measurement approach drives better marketing decisions.