The Mid-Market Agency: A Blueprint for Growth

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[Report] The Mid-Market Agency: A Blueprint for Growth

Leveraging Display for your
Full-Funnel Campaigns

Display — the workhorse that lifts performance of other channels
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StackAdapt Display is a seamlessly integrated channel for delivering creative and effective ads

Formats that Perform:
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Drive Campaign Performance

Display remains an essential component in many advertiser toolkits. It is still the richest tactic to learn about your customers and collect information that helps you communicate most effectively. StackAdapt supports HTML5 at no additional cost and 3rd-party tags from all major ad servers.

Target with Precision

Deliver the best possible viewing experience to the most relevant audience with proprietary audience discovery, 3rd-party targeting, the ability to onboard 1st-party data, B2B targeting and more.

Power the Entire Funnel

Deliver an exceptional experience through the customer journey from awareness to conversion. Banner ads can lift awareness and rev up intention. Convey a cohesive story across all channels to make your display, video and native ads more memorable, impactful and engaging.

Optimize through Insights

StackAdapt Reporting and Insights provides transparent and customizable reporting capabilities by day, hour, domain, demographic, geo, device and audience segment. You’ll know exactly who engaged with your ads, how much time was spent viewing, conversion rates and costs.

Recommended Reads

Native, Video and Display: The Ultimate Recipe for Campaign Success

Native is one of the most influential advertising channels, commanding attention from viewers in a variety of formats and continuing to grow in popularity. Why is native advertising so effective? Native ads match the format of the content in which they are served and have a strong emphasis on the creative to attract the prospect. After all, the most important element of any campaign is the creative.

Vertical Targeting Series: Intro to Building Your Vertical Strategy

When it comes to online advertising, capturing and targeting the most relevant audience is a key component to any campaign. Finding the ideal target market for your product can be particularly difficult when consumers fall into various demographic or behavioural buckets. If everyone falls into multiple categories, how do you know where to find the right people, for the right product, at the right time?

Viewability Explained: How to Approach the Concept of Viewable Ads

Viewability is a buzzword that surfaces continuously in the ad tech industry, and with so many different players in the space, it can be a convoluted topic to discuss. Even the IAB’s viewability definition leaves marketers in disagreement, with more than 4 in 10 respondents admitting the industry could do better in explaining what it is. There is definitely still room for improvement.

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