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What is Display
Advertising

Display advertising consists of banner ads, either static text and images, or interactive with rich media elements. The more creative the ad, the more memorable and longer lasting it is, which will help build awareness with your target audience. The one thing display ads all have in common is a clear call to action to click and explore your brands' products or services online.

An example of an interactive display ad showing different real fruit smoothie options Real Fruit Smoothies Pineapple Strawberry Banana Find Your Flavour

Rich Media Ad Formats

The StackAdapt Creative Studio can create interactive display ads that suit your campaign’s needs. Here’s a sample of ad formats that perform.

Interactive display ad formats Scratch to Reveal Our New Menu Looking for something new? Try It Today Try Something New Try It Today Grapefruit
An example of a video display ad with copy, "Make the Most of Your Summer" Make the Most of Your Summer Visit Now

An embedded video is placed inside a display banner ad.

An example of a video display ad with copy, "Make the Most of Your Summer" Make the Most of Your Summer Visit Now

A banner ad that invites a user to "scratch" the banner digitally to reveal underlying benefits or offers.

An example of an interactive display ad where a user "scratches" the banner digitally to reveal an underlying offer Scratch to Reveal Our New Menu Looking for something new? Try It Today

Add interactivity to your ad by making elements appear or disappear on hover.

An example of an interactive display ad where a user hovers over the image to reveal elements Try Something New Try It Today Grapefruit

Why Display Advertising

Display ads use a combination of text, images, and a call to action to grab consumer attention. Display ads can be highly engaging when they use rich media assets, such as images, video, audio, or animation to make them interactive and memorable.

Adding creative display ads into your media mix effectively can set you apart from the competition. StackAdapt's platform makes this easy! We support HTML5 and 3rd-party tags from all major ad servers at no additional cost.

Person browsing on a smartphone and is looking at a display ad with copy - That Perfect Summer Day

Benefits of Display Advertising

Here are the top reasons why display advertising needs to be a part of your marketing mix:

Increase scale and reach to bolster visibility and brand awareness.

Make your campaigns mobile-friendly and more visually appealing.

Find your ideal customers with audience targeting to get clicks and conversions.

Execute with creative, interactive formats to capture consumer attention.

Retarget consumers that have shown interest in your brand with new creative.

Create a multi-channel marketing strategy to tell your brand story.

Deliver Your Interactive Creatives With StackAdapt

Drive Campaign Performance

Display advertising is an essential component in advertiser toolkits as it's the best tactic to learn and collect information about your customers. Running display ads along with other campaigns, like native, video, connected TV, audio, and in-game can help optimize your overall campaign performance.

An example of an interactive display ad asking user to take part in a survey about favourite tennis tournaments Which Tennis Tournament Do You Enjoy? Wimbledon ATP Finals French Open
An example of a display add that invites user to cast their vote Which Tennis Tournament Do You Enjoy? Wimbledon ATP Finals French Open Thank You for Your Response! We've Got Your Vote 3rd-Party Targeting 1st-Party Data B2B Targeting Brand Awareness Storytelling Retargeting Campaign Impressions Clicks CVR Media Cost 1_Campaign 3,000,000 4,500 0.60% $12,000 2_Campaign 10,000,000 15,000 0.12% $40,000 3_Campaign 4,000,000 6,000 0.70% $16,000 4_Campaign 19,000,000 28,500 0.30% $76,000

Target With Precision

Deliver the best possible viewing experience to the most relevant audience. We can help with proprietary audience discovery, 3rd-party targeting, onboarding 1st-party data, B2B targeting, and more.

Graphic showing targeting options: 3rd-party targeting, 1st-party data, B2B targeting 3rd-Party Targeting 1st-Party Data B2B Targeting

Power the Entire Marketing Funnel

Deliver an exceptional experience throughout the customer journey from awareness to conversion. Display ads, like a banner ad, can brand lift awareness and help you convey a cohesive story across all advertising channels.

Illustrating the marketing funnel: brand awareness, storytelling, retargeting Brand Awareness Storytelling Retargeting

Optimize Through Insights

StackAdapt Reporting provides a customizable dashboard that can be filtered by your desired metrics, so you'll know exactly who engaged with your ads, how much time was spent viewing, conversion rates, and costs.

Campaign Impressions Clicks CVR Media Cost 1_Campaign 3,000,000 4,500 0.60% $12,000 2_Campaign 10,000,000 15,000 0.12% $40,000 3_Campaign 4,000,000 6,000 0.70% $16,000 4_Campaign 19,000,000 28,500 0.30% $76,000

Why StackAdapt

Execute Multi-Channel Campaigns

Plan, execute, and analyze your programmatic campaigns in all ad formats on a single platform. Our multi-channel offering allows you to integrate display advertising into your full-funnel campaigns with confidence and ease.

  • Native

    • Offer interesting, educational, and entertaining stories in familiar environments.
    • Learn More
    Native advertising icon
  • Display

    • Lift the performance of other channels and serve highly interactive HTML5 creatives.
    • Learn More
    Display advertising icon
  • Video

    • Engage your audience in complex or emotional stories—ideal for brand building.
    • Learn More
    Video advertising icon
  • Connected TV

    • Reach your TV viewers with data-driven targeting and analytics.
    • Learn More
    CTV advertising icon
  • Audio

    • Speak to quality audiences in screen-free moments.
    • Learn More
    Audio advertising icon
  • In-Game

    • Reach an engaged audience with highly-viewable, non-intrusive ads during gameplay.
    • Learn More
    In-Game advertising icon
Contextual targeting icon

Contextual Targeting Solutions

With Page Context AI and Keyword Rule Targeting in StackAdapt, you can build a contextual strategy, using phrases and keywords to place your ads next to relevant content.

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Exclusive StackAdapt Brand Lift

StackAdapt's in-house brand lift study solution measures the impact of your campaigns across different programmatic channels including native, display, video, CTV/OTT, and audio.

StackAdapt is the #1 Display Advertising Platform on G2

We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how easy it is to launch their programmatic display advertising campaigns making StackAdapt the best display advertising platform according to G2 for 4 years and counting.

StackAdapt Resources

Display advertising is made up of ads served on various websites that consist of images, text, and URL links. Ads can be images, videos, rotating carousel images, or rich media. Digital display ads usually include a call to action to learn more about a company's offering or to purchase a product. You can usually spot a display ad on most websites—a familiar example is the banner ads.

Effectively using display advertising allows companies to increase visibility, increase conversions, use audience targeting to find their ideal customers more easily, and run powerful retargeting campaigns.

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