What is Display
Advertising
Display advertising consists of banner ads, either static text and images, or interactive with rich media elements. The more creative the ad, the more memorable and longer lasting it is, which will help build awareness with your target audience. The one thing display ads all have in common is a clear call to action to click and explore your brands' products or services online.
Why Display Advertising
Display ads use a combination of text, images, and a call to action to grab consumer attention. Display ads can be highly engaging when they use rich media assets, such as images, video, audio, or animation to make them interactive and memorable.
Adding creative display ads into your media mix effectively can set you apart from the competition. StackAdapt's platform makes this easy! We support HTML5 and 3rd-party tags from all major ad servers at no additional cost.
Benefits of Display Advertising
Here are the top reasons why display advertising needs to be a part of your marketing mix:
Increase scale and reach to bolster visibility and brand awareness.
Make your campaigns mobile-friendly and more visually appealing.
Find your ideal customers with audience targeting to get clicks and conversions.
Execute with creative, interactive formats to capture consumer attention.
Retarget consumers that have shown interest in your brand with new creative.
Create a multi-channel marketing strategy to tell your brand story.
Deliver Your Interactive Creatives With StackAdapt
Drive Campaign Performance
Display advertising is an essential component in advertiser toolkits as it's the best tactic to learn and collect information about your customers. Running display ads along with other campaigns, like native, video, connected TV, audio, and in-game can help optimize your overall campaign performance.
Target With Precision
Deliver the best possible viewing experience to the most relevant audience. We can help with proprietary audience discovery, 3rd-party targeting, onboarding 1st-party data, B2B targeting, and more.
Power the Entire Marketing Funnel
Deliver an exceptional experience throughout the customer journey from awareness to conversion. Display ads, like a banner ad, can brand lift awareness and help you convey a cohesive story across all advertising channels.
Optimize Through Insights
StackAdapt Reporting provides a customizable dashboard that can be filtered by your desired metrics, so you'll know exactly who engaged with your ads, how much time was spent viewing, conversion rates, and costs.
Why StackAdapt
Execute Multi-Channel Campaigns
Plan, execute, and analyze your programmatic campaigns in all ad formats on a single platform. Our multi-channel offering allows you to integrate display advertising into your full-funnel campaigns with confidence and ease.
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Native
- Offer interesting, educational, and entertaining stories in familiar environments.
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Display
- Lift the performance of other channels and serve highly interactive HTML5 creatives.
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Video
- Engage your audience in complex or emotional stories—ideal for brand building.
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Connected TV
- Reach your TV viewers with data-driven targeting and analytics.
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Audio
- Speak to quality audiences in screen-free moments.
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In-Game
- Reach an engaged audience with highly-viewable, non-intrusive ads during gameplay.
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Contextual Targeting Solutions
With Page Context AI and Keyword Rule Targeting in StackAdapt, you can build a contextual strategy, using phrases and keywords to place your ads next to relevant content.
Exclusive StackAdapt Brand Lift
StackAdapt's in-house brand lift study solution measures the impact of your campaigns across different programmatic channels including native, display, video, CTV/OTT, and audio.
StackAdapt is the #1 Display Advertising Platform on G2
We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how easy it is to launch their programmatic display advertising campaigns making StackAdapt the best display advertising platform according to G2 for 4 years and counting.
StackAdapt Resources
Display advertising is made up of ads served on various websites that consist of images, text, and URL links. Ads can be images, videos, rotating carousel images, or rich media. Digital display ads usually include a call to action to learn more about a company's offering or to purchase a product. You can usually spot a display ad on most websites—a familiar example is the banner ads.
Effectively using display advertising allows companies to increase visibility, increase conversions, use audience targeting to find their ideal customers more easily, and run powerful retargeting campaigns.