Digital Out-of-Home Advertising Platform
Reach audiences outside the home with data-powered programmatic digital out-of-home (DOOH) across premium digital screens.
Our Premium DOOH Inventory
Partner With an Industry Leader in DOOH Advertising
We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how easy it is to launch their programmatic advertising campaigns, making StackAdapt the #1 Demand-Side Platform (DSP) in the industry according to G2 year-after-year for customer satisfaction and platform ease of use.
How Programmatic DOOH Advertising Works
Programmatic digital out-of-home (DOOH) advertising lets you buy and optimize ads on digital screens in high-traffic, real-world locations. Instead of targeting individuals, campaigns are planned around location, venue type, and timing signals like time of day or weather. With StackAdapt, activation and reporting are managed in one platform, so you can monitor performance and adjust campaigns in real time.
Why Marketers Choose Our DOOH Platform
With DOOH advertising, marketers choose StackAdapt to show up in the moments that matter, like live sporting events, everyday commutes, and more.
Reach Audiences Where They Are
Deliver ads in contextually relevant environments on digital screens across airports, transit hubs, gas stations, shopping centres, and more.
Target by Location, Time, and Weather
Cast a wide net or go super granular with your messaging based on location, time of day, and weather conditions.
Plan With Full Transparency and Control
Plan with full transparency. Review inventory and creative sizes before launch, select media owners, and track real-time approvals for faster execution.
Turn Existing Creative Into High-Impact DOOH Ads
Repurpose creatives like videos, animations, and other interactive elements to create engaging DOOH ads.
The State of Programmatic Advertising 2026
DOOH Targeting Options and Performance Measurement Tools
In-Depth Reporting
Access unified DOOH reporting with venue-level, geo-level, and media owner insights, alongside cross-channel performance data in one dashboard.
Footfall Attribution
Connect in-person visits to your brick and mortar locations to specific DOOH campaigns, and accurately measure their impact on foot traffic and sales.
Cookieless Solution
Power your ads based on a range of environmental factors to deliver them with precision—without relying on web cookies or 1st- and 3rd-party data.
Advanced Targeting
Layer location, time of day, and weather to deliver relevant ad experiences—near industry conferences, live sporting events, or during rainfall.
Dynamic Maps
Plan and validate DOOH ad placements visually, ensuring alignment with real-world points of interest before launch.
DOOH Ad Formats
Explore the three main ad formats you can launch to run your DOOH campaigns:
Placed in high-traffic areas to reach a wide audience. Advertise on displays near live sporting events and major conferences, in urban centers, shopping centres, on skyscrapers, roadside billboards, and more.
Placed in contextually-relevant venues and environments like airports, transit hubs, gyms, office buildings, and more to engage with consumers in everyday settings.
Placed in gas stations and shopping destinations like malls, grocery stores, and retail locations to help influence consumers’ purchasing decisions.
DOOH Advertising Resources To Help
You Drive Results
Urban Sports Club Increases Web Traffic by 50% With Local Marketing Strategy
Somebody Digital Serves Up 32.4M Impressions With Multi-Channel Strategy
Octopus Energy Boosts Brand Awareness With DOOH Campaign
DOOH Advertising FAQs
The first step is to choose your DOOH advertising platform. StackAdapt is an award-winning, AI-powered marketing platform with a substantial DOOH inventory partner network. More than that, it’s an omnichannel solution that lets you create cross-channel campaigns to reach your audience at the times and places most meaningful to them. To get started, request a demo and connect with our team.
Audience targeting in DOOH advertising focuses on reaching people based on location, context, and timing rather than personal data. Using StackAdapt, advertisers can target screens in specific areas, adapt messages to conditions like weather or time of day, and optimize delivery programmatically to reach audiences in the most relevant moments. To learn more, read StackAdapt’s in-depth primer on DOOH advertising.
There are a number of ways you can do this. Using anonymized location and device data, marketers can determine whether individuals exposed to a DOOH ad later visited a specific location (such as a store or event). This helps connect real-world exposure to measurable offline actions. Those same users can be retargeted across digital channels like native, display, or connected TV. Tracking engagement or conversions from these retargeted audiences provides deeper insight into how DOOH ads contribute to downstream performance. Learn more in StackAdapt’s article on measuring DOOH campaign performance.
StackAdapt partners with leading SSPs, media owners, and premium DOOH providers to give marketers access to high-quality DOOH inventory around the world. Our global network includes JCDecaux, Broadsign, Clear Channel, Outfront, Lamar Global, Rogers Sports and Media, Bauer Media, and many others. To learn more about our DOOH ad library, request a demo and our team can walk you through it.
Out-of-home (OOH) advertising includes traditional physical placements, such as billboards and posters. Digital out-of-home (DOOH) advertising uses digital screens instead of static formats, allowing for dynamic creative, flexible scheduling, and enhanced reporting. Programmatic DOOH adds automation, enabling marketers to plan, activate, and optimize campaigns through platforms like StackAdapt with real-time measurement and control.
Footfall attribution connects exposure to a DOOH campaign with real-world visits to a location, such as a store or venue. It helps advertisers understand how DOOH drives offline actions and measure the true impact of their media spend. With StackAdapt’s Footfall Attribution solutions, marketers can track visitation, analyze audience insights, and retarget exposed audiences across channels like display, native, CTV, and more.
