Amplify Your Brand With Digital Out-of-Home Advertising
Combine the proven success of out-of-home advertising with the capabilities of a digital channel to reach your target audience in the right moment.
What Is Digital Out-of-Home Advertising?
Digital out-of-home (DOOH) is a form of digital, outdoor advertising that uses electronic displays to deliver dynamic, targeted ads in public spaces. A classic example of DOOH is a digital billboard in Times Square. Advancements in digital advertising have allowed DOOH ads to appear in a variety of formats, like digital screens at gas stations, in elevators, on mall directory screens, or on taxi cabs.
4 Benefits of DOOH Advertising
Here’s why DOOH advertising needs to be part of your digital marketing mix:
- Ads appear in contextually relevant environments, like digital screens at airports, public transit stops, and shopping malls.
- DOOH is one of the fastest-growing advertising channels with global expenditures projected to reach $30 billion USD by 2029.
- DOOH provides advanced targeting that lets you cast a wide net or go super granular with your messaging based on location, time of day, and weather conditions.
- You can repurpose creatives like videos, animations, and other interactive elements to create engaging DOOH ads.
Why Choose StackAdapt to Deliver Your DOOH Ads
Location Targeting
Target your audience based on specific geographic areas, like cities, or proximity to locations, like within a set distance of an industry conference.
Time-Based Targeting
Deliver your ads at specific times of the day to capture your audience’s attention when they’re most receptive.
Cookieless Solution
No need to rely on web cookies or 1st- and 3rd-party data to display your ads. Instead, use real-time data and contextual factors to deliver your ads with precision.
Dynamic Retargeting
Retarget users who may have seen your ads on digital screens with native or display creatives to boost brand recall and keep your product or service top of mind.
Footfall Attribution
Tie in-person visits to your brick and mortar locations back to specific DOOH campaigns to understand their impact on foot traffic and sales.
Brand Lift Study
Run our in-house brand lift study to measure ad recall, brand awareness, consideration, and purchase intent to understand the “lift” of your DOOH campaign.
Work With an Industry Leader
DOOH Ad Formats That We Support
Here are three main ad formats you can use for your DOOH campaigns:
Placed in high-traffic areas to reach a wide audience. Can include billboards along the side of the road, bus shelters, or walls on skyscrapers and other buildings.
Placed in contextually relevant venues and environments like gyms, office buildings, and taxis to engage with consumers in everyday settings.
Placed in shopping destinations like malls, grocery stores, and retail stores to help influence the shopping decisions of consumers.
Activate Your Campaign Across All Channels to Boost Results
Tap into our multi-channel offering and guide your audience down the funnel from awareness to conversion with ease. Use a multi-channel strategy to lift the performance of your entire campaign.
StackAdapt Resources
Webinar
NAMER
Nov 27, 2024
Data Meets DOOH: Smarter Targeting, Measurable Results
DOOH FAQs
Digital out-of-home advertising reaches audiences outside their home in public places. These ads appear on digital billboards, outdoor screens at bus shelters, and digital screens found inside elevators, gyms, retail shops, taxis, and so much more.
Digital out-of-home advertising has become one of the fastest-growing channels in advertising. Statista reports that global expenditures are projected to amount to $30 billion USD by 2029. Here are the top benefits of DOOH advertising:
- No need to use or collect cookies since DOOH ads don’t require 1st- or 3rd-party data.
- DOOH ads cast a wide net by targeting users outside their home, making it an ideal tactic for brand awareness.
- Ads are placed in contextual environments, like on digital signage at the mall or digital screens at an airport.
- Ads come in different formats and sizes, are creative, and best of all, are unskippable.
Digital out-of-home ads are any ads that are found outside of the home. The classic example is a billboard ad in Times Square or on the side of the highway. But the reality is that they come in different formats and sizes. Here are some examples of DOOH ads you may have come across:
- Digital screens at the pumps at gas stations or inside rest stops.
- Mall directory screens.
- Digital screens on top of or inside of taxis.
- Screens in the arrival halls of airports or at baggage carousels.
DOOH and OOH share many similarities: both aim to reach audiences in public places. However, unlike traditional outdoor advertising, DOOH is highly adaptable. It uses digital screens, displays, interactive kiosks, and digital billboards to deliver ads that can be adjusted in real time. DOOH can also leverage advanced audience targeting capabilities to reach the right consumers based on the location, time of day, and local weather conditions making this a powerful channel for marketers.
