Full-Funnel B2B Marketing
Structure your funnel for success, by making a proportionate investment through all stages. Upper funnel marketing matters. It enables you to:
Uncover New Audiences
Expose your content and nurture strategies to untapped audiences to increase your TAM potential.
Widen the Sales Funnel
Over time it will naturally narrow but you want to cast a broad net initially.
Nurture Leads
Engage those from the upper funnel who aren't ready to buy yet.
Enhance Your ABM Targeting
Mix and match multiple attributes to build a highly targeted custom audience from large target account lists.
Attract Attention and Engagement
B2B ads are often flat in comparison to B2C—but they don't have to be. Employing similar tactics as consumer ads can better attract attention and increase engagement. A countdown ad is a great way to create a sense of urgency for events, whether it be an upcoming webinar, industry conference or free trial offering of your software.
StackAdapt Resources: