Connected TV
Advertising Platform
Reach streaming audiences on the biggest screen with connected TV advertising.
Our CTV Partners
Work With the #1 CTV Advertising Platform
StackAdapt is ranked the #1 CTV advertising platform, including for mid-market ease of use and best relationship. We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how effortless it is to activate programmatic campaigns, making StackAdapt the #1 demand-side platform (DSP) according to G2, year after year.
How Connected TV Advertising Works
Connected TV advertising delivers video ads through streaming apps and connected TV devices. With programmatic buying, you can reach specific audiences using data and optimize performance in real time. CTV also helps extend reach beyond linear TV by adding incremental exposure and measurable attribution insights.
Why Choose StackAdapt as
Your CTV Advertising Platform
As audiences shift from traditional linear TV to streaming, StackAdapt offers marketers an opportunity to reach viewers where they’re watching. Here’s why CTV belongs in your media mix:
Access to Premium Inventory
We partner with premium streaming apps and CTV publishers to give you access to premium, brand-safe CTV inventory across hundreds of networks.
Competitive Ad Separation
We prevent ads from competing brands or similar product categories from appearing near your ads, including during live events.
Pod Bidding
Through pod-level bidding, we help prevent your ads from appearing repeatedly within the same commercial break, improving user experience.
Creative Transcoding
Upload your CTV creative once to StackAdapt, and we handle transcoding and technical spec compatibility across supported publishers at no additional cost.
Incremental Reach
We partnered with SambaTV to offer an in-platform solution that forecasts how much more of your target audience you can reach by layering programmatic CTV onto your linear TV buys. Available in the US.
Global Reach, Local Support
Let our global team provide you with reliable, on-demand expertise for your campaign setup and launch, so you get the most impact for your business success.
The State of Programmatic Advertising 2026
CTV Ad Formats
Common formats include pre-roll, mid-roll, and post-roll video depending on CTV inventory availability.
Served alongside or surrounding content without interrupting the TV viewing experience. These ads often appear as text, images, rich media, or skins.
Pre-roll, mid-roll, and post-roll video ads play before, during or after streaming content, typically in 15, 30 or 60-second formats. Ads usually appear before content or between episodes and scenes of a TV show.
Static images, text, videos, or animations are displayed alongside or on top of content without pausing or interrupting it.
Prove the Impact of Connected TV Advertising
Your CTV campaigns should drive measurable results. StackAdapt tracks impressions, reach, frequency, and video completion rate in real time, connecting exposure to website visits and conversions through cross-device attribution. From Brand Lift to sales and store visits, every campaign is tied to meaningful business outcomes.
Supercharge Your CTV Ads With the Creative Studio
Let our team of creative experts help you design and execute CTV ads that your audience can’t help but pay attention to.
StackAdapt Resources
CTV Advertising FAQs
Connected TV (CTV) refers to the device used to stream content, such as a smart TV or streaming device. OTT (over-the-top) refers to the content delivered over the internet through streaming services. In advertising, the terms are often used interchangeably, and many campaigns are planned across both connected TV and OTT environments.
Connected TV ads run with streaming content on internet-connected devices, such as smart TVs, streaming sticks (like Roku, Amazon Fire TV, and Apple TV), gaming consoles, and connected devices. Ads appear across premium streaming apps and services, including ad-supported subscription platforms, network apps, and free ad-supported streaming TV (FAST) channels.
Common CTV ad formats include pre-roll, mid-roll, and post-roll video ads. Depending on the publisher, some apps and devices also support interactive formats or companion experiences that enhance engagement.
Here are a few stats on the power of CTV advertising:
- CTV usage amongst younger generations is constantly increasing. According to Statista, 62.6 million millennials and 56.1 million Gen Zers in the US will watch CTV in 2025.
- CTV ad spend in the US is projected to increase by 18.9% to $28.75 billion USD in 2024 and continue to grow by double digits every year through 2027, according to EMARKETER.
- People are spending more and more time watching CTV. US adults will watch on average 2 hours and 11 minutes per day in 2025.
- 84% of advertisers believe CTV delivers better targeting capabilities than linear TV.
Connected TV (CTV) performance is measured using metrics such as impressions, reach, frequency, and video completion rate. Advertisers can also track website visits, conversions, and assisted conversions through cross-device attribution. For brand campaigns, tools like Brand Lift studies help measure impact on awareness and purchase intent.
