Video advertising can pack a stronger emotional impact than other ad formats.
Visual storytelling allows consumers to feel a stronger personal connection with your brand, making video advertising a great addition to your multi-channel advertising strategy. Together with other ad formats, video ads can increase reach, help with product recognition, and lift the performance metrics of your other campaigns.
Why Video Advertising
Video ads create an emotional connection to your brand. Advertisers opt for video ads because they engage multiple senses, convey more information in a shorter amount of time, and offer almost limitless potential when it comes to creating powerful storytelling about a brand. These ads can be served in various places on the web and in multiple formats.
Programmatic video advertising, and a platform like StackAdapt, takes this to the next level. With the same data-driven features of other internet advertising channels like display ads, advertisers can mine the data behind their video ads to gain insight into their target audience to optimize their campaigns for maximum efficiency.
Why Video Advertising
Video ads create an emotional connection to your brand. Advertisers opt for video ads because they engage multiple senses, convey more information in a shorter amount of time, and offer almost limitless potential when it comes to creating powerful storytelling about a brand. These ads can be served in various places on the web and in multiple formats.
Programmatic video advertising, and a platform like StackAdapt, takes this to the next level. With the same data-driven features of other internet advertising channels like display ads, advertisers can mine the data behind their video ads to gain insight into their target audience to optimize their campaigns for maximum efficiency.
Benefits of Video Advertising
Here's why you need to consider adding video advertising to your marketing mix:
84% of consumers
were convinced to buy a product or service after watching a brand's video.
68% of marketers
are seeing better returns on video advertising than Google Ads.
People are twice as likely
to share video content over any other content format.
Video Helps Promote Your Brand
Formats That Perform
A native video is elevated with a headline and body text.
A native outstream video is placed between paragraphs of an article on a website and only plays when in view.
A classic of video advertising, the video ad is played before, during, or after a user's intended content.
A video ad that expands to fill a mobile screen.
Boost Your Video Content With StackAdapt
Connect to 15+ ad exchanges to reach your target audiences through video inventory across 55,000+ websites and apps.
Optimize towards completions or buy on a cost per completed view (CPCV) model.
Set clear viewability goals for your campaigns.
Retarget users who have watched your video ads with new messaging in another campaign to drive them further down the funnel.
Get direct access to premium inventory with our programmatic solutions.
Extend your video strategy to connected TV (CTV) and reach audiences in the comfort of their own home.
Why StackAdapt
Execute Multi-Channel Campaigns
Plan, execute, and analyze your programmatic campaigns in all ad formats on a single platform. Our multi-channel offering allows you to integrate stunning video ads into your full-funnel campaigns with confidence and ease.
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Native
- Offer interesting, educational, and entertaining stories in familiar environments.
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Display
- Lift the performance of other channels and serve highly interactive HTML5 creatives.
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Video
- Engage your audience in complex or emotional stories—ideal for brand building.
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Connected TV
- Reach your TV viewers with data-driven targeting and analytics.
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Audio
- Speak to quality audiences in screen-free moments.
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In-Game
- Reach an engaged audience with highly-viewable, non-intrusive ads during gameplay.
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Target With Precision
Deliver the best possible viewing experience to the most relevant audience. We can help with proprietary audience discovery, the ability to onboard 1st-party data, B2B targeting, and more.
Optimize Through Insights
StackAdapt Reporting provides a customizable dashboard that can be filtered by your desired metrics, so you'll know exactly who engaged with your ads, how much time was spent viewing, conversion rates, and costs.
Contextual Targeting Solutions
With Page Context AI and Keyword Rule Targeting in StackAdapt, you can build a contextual strategy, using phrases and keywords to place your ads next to relevant content.
Exclusive StackAdapt Brand Lift
StackAdapt's in-house brand lift study solution measures the impact of your campaigns across different programmatic channels including native, display, video, CTV/OTT, and audio.
StackAdapt is the #1 Video Advertising
Platform on G2
We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how easy it is to launch their programmatic video advertising campaigns making StackAdapt the best video advertising platform according to G2 for 4 years and counting.
StackAdapt Resources
Video advertising is the delivery of ad content before, during, or after a viewer's chosen online content. These ads can be served in various places on the web and in multiple formats.
Effectively using video advertising can increase leads, sales conversion rates, and revenue. Serving users your message through video content allows for higher brand recall and retention than other advertising platforms. When used with other advertising strategies as part of a larger, overall campaign, video can help produce extraordinary results.