Programmatic Video Advertising Platform
Reach your target audience with premium inventory through data-driven programmatic video advertising.
Partner With the Industry’s Leading DSP
We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how effortless it is to activate programmatic campaigns, making StackAdapt the #1 demand-side platform (DSP) according to G2, year after year.
How Programmatic Video Advertising Works
Programmatic video advertising uses automated buying to place video ads across websites and apps in real time. Advertisers can target specific audiences using 1st-party data and contextual signals, then optimize delivery toward outcomes like completions and cost per completed view. Reporting breaks down performance by audience, placement, and creative, so you can optimize in flight.
3 Benefits of Programmatic Video Advertising
Programmatic video advertising uses data to enhance targeting precision and deliver measurable results. Here’s why video should be part of your marketing mix:
Video Ads Influence Purchase Decisions
82% of consumers say watching a video convinced them to buy a product or service.
Video Drives Strong ROI
90% of marketers report that video marketing delivers positive ROI.
Video Improves Product Understanding
88% of marketers say video has helped them increase consumer understanding of their product.
The State of Programmatic Advertising 2026
Why Choose StackAdapt as Your Video Advertising Platform
Premium Video Inventory
Access high-quality video inventory across premium publishers with transparent supply paths and full-funnel performance visibility.
Advanced Targeting Features
Activate 1st-party data to deliver the best experience to your audience. Leverage proprietary audience discovery, 3rd-party targeting, and ABM targeting.
Real-Time Optimization
Leverage automated optimization to maximize video completion rates, engagement, and business outcomes across CPCV and CPM model.
Measurement and Brand Lift
Go beyond impressions with real-time reporting, Brand Lift studies, engagement measurement, and incremental analysis to prove video impact.
Video Ads Formats That We Support
Use in stream and outstream video formats across web and in app inventory to match your goal and audience context.
A video ad that uses a headline and text to match the look and feel of the surrounding content.
A native outstream video is placed between paragraphs of an article on a website and only plays when in view.
A classic form of video advertising, the video ad is played before, during, or after a user’s intended content.
A video ad that expands to fill a mobile screen during a natural break in content.
From Concept to Creation With the Creative Studio
Let our team of creative experts design and execute your video ads to help elevate your next campaign.
StackAdapt Resources
Blog
Sep 13, 2024
Programmatic Video Advertising: What It Is, How It Works, and Why You Need It
Guide
GLOBAL
Apr 3, 2024
Kickstart Your Multi-Channel Advertising Campaigns
Video Advertising FAQs
StackAdapt supports a number of video advertising formats, including:
- In-stream video (pre-roll, mid-roll, and post-roll)
- Native video
- Native outstream video
- In-app interstitial video
These formats allow advertisers to reach audiences across desktop, mobile, apps, and streaming environments.
To learn more about video advertising with StackAdapt, request a demo today.
StackAdapt provides marketers with a range of advanced targeting capabilities for video ads, including:
- Audience targeting: Upload your 1st-party data, create custom segments, or use 3rd-party data to build audiences.
- Page Context AI:Target based on the context of web pages using in-context and out-of-context phrases.
- Smart targeting: AI optimizes ad targeting based on your audience selection and ad performance over time.
- Retargeting: Re-engage users who have interacted with your site or video ads.
- Geographic targeting: Target by country, state, city, or postal code. Radius targeting is available for in-app traffic.
In-stream video ads appear before, during, or after video content a user is watching. These are commonly delivered as pre-roll, mid-roll, or post-roll ads.
Outstream video ads appear within editorial page content, such as between paragraphs of an article, and play only when the ad unit is in view. Many advertisers use both formats to increase reach and optimize for engagement or video completions.
Common video metrics include impressions, reach, frequency, video completion rate (VCR), view-through rate, click-through rate (CTR), and cost per completed view (CPCV).
To measure impact advertisers often track site visits, conversions, assisted conversion, and incremental lift to understand how video contributes to downstream performance.
