Your Healthcare Advertising Solution

Reach and convert healthcare audiences with StackAdapt’s privacy-first marketing platform.

Illustrative graphic of healthcare.
Doctor typing on laptop

Drive Stronger Marketing Results in a Regulated Space

Healthcare marketers navigate strict regulations, but with the right targeting features, premium inventory, and brand-safety measures, they can run effective campaigns in this industry.

Comprehensive Marketing Solutions for Healthcare Industry Marketers

Run privacy-conscious, high-impact healthcare campaigns that reach B2C and B2B audiences across channels with precision—all in one platform.

Pharmaceutical / (HCP)

Biotech / Research

Customer Campaigns

NPI Targeting

Activate and forecast campaigns reaching verified healthcare professionals by NPI list, specialty, or clinical trends, then measure engagement at the NPI level.

Audience Segmentation

Reach your audiences based on data-driven insights. Optimize for audience quality and measurable script lift.

Contextual Targeting

Our proprietary machine-learning algorithm* places ads in relevant content  environments without cookies.

*US patent 11,748,776

NPI Measurement

Prove campaign impact with lift studies then re-engage verified healthcare professionals to drive future performance.

Inventory Access

Engage providers in clinically relevant environments that align with their areas of practice or specialties/areas of care.

Privacy-Conscious Integrations

Launch with confidence using vetted partners and processes with privacy in mind, platform quality review, and healthcare-safe data pipelines.

ABM Targeting

Reach institutions, research facilities, and hospital systems and understand account-level engagement.

Lookalike and Modeled Audiences

Expand niche researcher or specialist lists with predictive modelling to scale responsibly.

Contextual Targeting

Our proprietary machine-learning algorithm* places your ads next to relevant  content.

*US patent 11,748,776

Forecasting Tools

Model audience scale and ROI before launch to guide budgets and pace.

NPI Targeting and Measurement

Reach verified healthcare professionals by specialty and measure engagement at NPI level.

Contextual Targeting

Our proprietary machine-learning algorithm*  places your ads where consumers read about relevant topics.

*US patent 11,748,776

Audience Segmentation

Reach audiences based on data-driven insights. Build more focused campaigns that drive higher engagement.

Cross-Channel Activation

Leverage channels like CTV or audio, including live sports and premium streaming inventory, to build awareness.

Dynamic Ad Formats

Use dynamic creative formats to tailor messaging and engage audiences seamlessly across every channel.

Engagement Lift

Validate user interest with a lift study. Then  retarget engaged users to drive conversions and extend campaign impact.

Privacy-Aware Workflow

Activate your campaigns with confidence. We have healthcare-safe safeguards in place, such as platform quality reviews and secure integrations.

Leverage NPI Target Lists for Precise Targeting

Efficiently target the right healthcare professionals and companies with buying influence, making your advertising budget count. With StackAdapt’s NPI targeting and measurement solutions, match ABM lists with firmographic and persona-level data to create custom audiences:

  • Accounts including company domains.
  • Company industry, revenue, and size.
  • Functional area and seniority.
  • Fortune companies.
An example of a healthcare ad with reporting metrics

The Right Prescription for Campaign Performance

Leverage StackAdapt’s reporting features and get real-time visibility into campaign performance. See metrics such as specialty reach, topic interest, and channel impact. Then use those insights to deliver personalized experiences that drive action and strengthen brand trust.

We Partner With Trusted Healthcare Data Providers

Take a look at some of the leading healthcare 3rd-party data providers in our ecosystem.

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Inspiring Healthcare Case Studies

See how StackAdapt helped drive results for these healthcare campaigns.

Healthcare Marketers Driving Campaign Performance With StackAdapt

Medical tools like a clipboard, thermometer, and medication, symbolizing healthcare marketing strategies

Blog

May 21, 2025

Digital Marketing Strategies for Healthcare and Pharma

Illustration of NPI targeting by profession, specialty, and location alongside a healthcare-focused digital ad

Blog

Jan 15, 2026

NPI Targeting: How to Target HCPs With Programmatic Advertising

Stackadapt's and purplelab's logo and an illustration of healthcare related objects (patient intake form, bottle of medicine, etc)

Webinar

NORAM

May 21, 2025

The KPI Cure: How Healthcare Marketers Are Driving Performance

Healthcare Marketing FAQs

In StackAdapt, you can upload NPI lists to build an audience of healthcare providers to target for your digital marketing campaigns. You can then measure the impact of your campaigns by tracking audience quality and optimizing the best-performing channels.

StackAdapt offers privacy-first tools to help you reach verified healthcare professionals (HCPs) and administrators based on specialty, role, or facility type. Using trusted data sources and other settings, you can engage audiences across CTV, native, display, and other channels from one platform.

One way to measure the effectiveness of your healthcare advertising campaign is to use a brand lift study. A brand lift study is a tactic for measuring your campaign’s influence on your audience. It lets you survey people who saw your ads to determine consumer sentiment and brand affinity.

StackAdapt is a privacy-first marketing platform with tools tailored to specific industries, including healthcare. With StackAdapt, marketers can target healthcare professionals (HCPs) and others using NPI numbers or aggregated prescription segments and use specialized attribution to accurately measure performance. To learn more, request a demo today. 

Request a demo and find out how we can help with your healthcare advertising campaign.

G2 Leader Winter 2026
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Data Breakthrough Awards 2025
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