stackadapt logo
Back to Conversion On-Demand Library

What's driving commerce growth right now

As paid social saturates and customer acquisition costs rise, brands are rethinking their media mix. In this panel, leaders share what broke, what they rebuilt, and how a diversified, full-funnel approach is driving scalable growth.

Speakers in this session

StackAdapt

Dana Karlin

Senior Director, Sales

Jump450

Duke Onur

Sr. Director, Leadership and Growth

Croud

Kyle Christie

VP, Strategy and Planning

Discover more

AI in retail advertising

Hear how retail marketers use AI to deliver relevance at scale and drive incremental growth.

Full-funnel advertising

Learn how to align performance marketing with full-funnel growth across every stage.

More to explore

Michael Zhong, Verticals & Performance Senior Lead at StackAdapt, and Adam Telian, Head of Media at GYK, speaking on stage during a panel discussion at Conversion 2026.
Fireside Chat
39 min 2026

How CPG brands stay visible and grow as discovery and buying behaviors shift.

Simone Hummel, Creative Strategy Lead at StackAdapt, and Farzin Ghayour, Senior Manager of Creative Studio at StackAdapt, presenting on stage during a featured session at Conversion 2026.
Presentation
36 min 2026

How marketing teams scale full-funnel creative with AI, personalization, and DCO.

Ryan McClurkin, Co-Founder of Insighta, speaking on stage during a featured session at Conversion 2026.
Presentation
50 min 2026

How lifetime value and incrementality testing unlock more confident programmatic growth.

June Sung, VP of Global Analytics & Insights at StackAdapt, speaking on stage about measurement, analytics, and performance insights at Conversion 2026.
Presentation
45 min 2026

How choosing the right measurement approach drives better marketing decisions.

Marketing leaders from EMEA and APAC discussing global growth strategies, regional market insights, and scalable campaign execution during a panel session at Conversion 2026.
Panel
45 min 2026

Leaders from EMEA and APAC unpack what scales globally and what must stay local.

1 /