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Activating Spotify in a connected media strategy

A hands-on look at how advertisers can activate programmatic audio with Spotify and connect it to a broader, performance-driven media strategy to drive measurable results.

Speakers in this session

StackAdapt

Katie McCree

Senior Sales Director

Spotify

Steve Burnett

Automation Lead

Discover more

Marketing orchestration guide

Learn how orchestration unifies channels, data, creative, and measurement for better results.

Programmatic audio advertising

Reach listeners with programmatic audio ads across podcasts, streaming, and digital radio.

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Simone Hummel, Creative Strategy Lead at StackAdapt, and Farzin Ghayour, Senior Manager of Creative Studio at StackAdapt, presenting on stage during a featured session at Conversion 2026.
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Panelists discussing how smarter targeting, seamless activation, and premium data partnerships are driving greater precision and performance in connected TV (CTV) advertising at Conversion 2026.
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How AI is transforming CTV advertising with smarter targeting, activation, and performance.

Panel discussion featuring industry leaders sharing insights on marketing, advertising, and business growth at Conversion 2026.
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31 min 2026

As customer acquisition costs rise, leaders share what’s working to drive commerce growth.

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