The end of brand versus demand in B2B
In this panel, B2B leaders explore how unifying brand and demand drives stronger performance and clearer accountability, while sharing practical perspectives on how teams are rethinking growth across the funnel.
Speakers in this session
StackAdapt
Kenny Ginapp
Director of Sales, Enterprise
WPP Media
Katy Maloney
Global Managing Partner, B2B Practice
Digitas
Samantha Baharvar
SVP, Connections Strategy & B2B Center of Excellence Lead
Discover more
How CPG brands stay visible and grow as discovery and buying behaviors shift.
How JetBlue Vacations scaled beyond walled gardens to drive growth with programmatic.
How marketing teams scale full-funnel creative with AI, personalization, and DCO.
How lifetime value and incrementality testing unlock more confident programmatic growth.
How brands use programmatic DOOH to turn live moments into real-world impact.