Orchestrating the customer journey: Turning first-party data into real growth
Leading brands are activating first-party data to design orchestrated customer journeys. In this interactive session, teams share how they combine paid and owned media to drive measurable impact and real growth.
Speakers in this session
StackAdapt
Wayne Coburn
Director of Product
Shine United
Nick Newlin
VP, Digital Director & Senior Marketing Strategist
Discover more
Fireside Chat
How CPG brands stay visible and grow as discovery and buying behaviors shift.
Presentation
How marketing teams scale full-funnel creative with AI, personalization, and DCO.
Presentation
How lifetime value and incrementality testing unlock more confident programmatic growth.
Panel
As customer acquisition costs rise, leaders share what’s working to drive commerce growth.