Programmatic audio advertising platform
Reach engaged audiences wherever they listen, from podcasts and streaming music to digital radio.
Our Premium Audio Partners
Recognized as the #1 audio advertising platform
StackAdapt is ranked the #1 audio advertising platform, including best for estimated ROI. We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how easy it is to launch their programmatic advertising campaigns, also making StackAdapt the overall #1 demand-side platform (DSP) in the industry according to G2, year-after-year.
How programmatic audio advertising works
Programmatic audio lets you reach listeners across podcasts, streaming music, and audiobooks using the same data-driven targeting as CTV, display, and video. Unlike traditional radio, campaigns are powered by audience data, delivering immersive, screen-free ads to the right listeners at the right time.
Why choose StackAdapt as your
audio advertising platform
High-Attention, Screen-Free Reach
Connect with listeners during moments when visual ads can’t reach them, like commuting or relaxing, driving strong completion and brand recall.
Precision Listener Targeting
Activate 1st-party data, lookalike targeting, and contextual targeting to reach the right listeners by mindset, content, and moment.
Choose Where Your Audio Ads Run
Choose the podcast shows, audio environments, and content categories that fit your campaign, with control over where your ads run.
AI-Powered Real-Time Optimization
Optimize audio campaigns mid-flight using machine learning, improving completion rates and cost efficiency as performance signals emerge.
Premium Audio Inventory
Run ads across trusted streaming, podcast, and digital radio environments with flexible buying, such as curated packages and programmatic guaranteed.
Companion Ads That Drive Action
Boost your audio impact with clickable companion display ads. This powerful format reinforces your message and captures post-listen engagement.
Audio ad formats (pre-roll, mid-roll, post-roll)
Appear at the beginning of audio content, such as before a podcast or playlist.
Occur in the middle of media content, like during a commercial break.
Play after the content finishes, like at the end of a podcast.
Measure and optimize audio performance in one platform
With StackAdapt, you can track how your audio campaigns perform across the funnel and understand their impact.
- Impressions and Reach: See who you’re reaching and how often.
- Audio Completion and Cost Efficiency: Track audio completion rates and cost per completed listen (eCPCL) to understand campaign performance.
- Brand Lift: Understand impact on awareness, consideration, and intent.
- Cross-Channel Attribution: Retarget listeners across CTV, display, and more, and connect audio impressions to conversion through unified reporting.
- Show-Level Reporting: See where your audio ads ran, with detailed reporting by audio type, content genre, and podcast show.
Hit the right note with your audio ads
New to programmatic audio? No worries. Let our Creative Studio team help with ad creation, script writing, audio music and editing, and final composition production, so you can meet your campaign goals.
StackAdapt resources
Your guide to programmatic audio advertising
A guide to advertising channels: Where should you invest?
Programmatic audio: How to reach your listeners
Audio advertising FAQs
Audio advertising offers marketers an opportunity to connect with listeners while they’re enjoying content they already love on various audio platforms, including audiobooks, podcasts, and streaming playlists. These ads tend to be more immersive and are retained more effectively by listeners, as they occur in a screen-free environment.
Unlike traditional radio, advertisers can leverage the same data from other advertising channels like CTV, DOOH, display, and native to target their customer. The result is an immersive audio experience powered by data-driven audience targeting.
Audio ads can run across podcasts, streaming music, digital radio, and other premium audio environments. With StackAdapt, marketers can choose audio types, target specific content categories and podcast shows, or exclude shows that don’t align with their campaign goals.
StackAdapt gives marketers control over where their audio ads run through audio type, content category, and podcast show-level targeting. Choose where to advertise across podcasts, streaming music, and digital radio, or exclude specific shows that don’t align with your campaign goals. Request a demo to explore these capabilities with our team.
Audio advertising performance is measured using metrics, such as impressions, audio completion rate, and cost per completed listen. With StackAdapt, advertisers can also see where their ads ran, including audio type, content genre, and specific podcast shows. Cross-channel attribution helps connect audio campaigns to awareness, engagement, and conversions.
StackAdapt makes audio advertising simple, scalable, and brand-safe within an AI-powered omnichannel platform. Advertisers gain access to premium audio inventory across trusted publishers, with the ability to activate, optimize, and measure audio alongside channels like CTV, DOOH, video, and email all in one place. This integrated approach helps brands extend reach, reinforce messaging, and drive stronger overall campaign performance.
An audio companion ad pairs a visual display unit with a streaming audio ad. While listeners hear your 15- or 30-second audio message, a clickable banner appears on their screen—across mobile, desktop, or in-app environments—combining the impact of sound with the performance of display.
Programmatic audio ads typically run in 15- or 30-second formats, with high-quality MP3 or WAV files (128–192 kbps recommended). For best results, include your brand early, keep messaging clear and conversational, and end with a simple call to action. Many campaigns also include a 300×250 companion banner ad to reinforce branding.
Need support? StackAdapt’s Creative Studio can help script, produce, and optimize your audio ads.
