Live events at scale: Turning cultural moments into brand impact
Leaders in this fireside chat discuss how to connect live events to broader marketing strategy. They explore how brands use programmatic DOOH during major cultural moments to extend reach and drive measurable real-world impact.
Speakers in this session
StackAdapt
Lindsay Dartt
Sales Director
Direct Agents
Corey Levine
SVP of Integrated Media
JCDecaux
Brendan Donoghue
Head of Programmatic
Discover more
Fireside Chat
How CPG brands stay visible and grow as discovery and buying behaviors shift.
Fireside Chat
How JetBlue Vacations scaled beyond walled gardens to drive growth with programmatic.
Presentation
How marketing teams scale full-funnel creative with AI, personalization, and DCO.
Presentation
How lifetime value and incrementality testing unlock more confident programmatic growth.