Cross-channel attribution: Proving what actually drives growth
A deep dive into how modern marketers measure cross-channel impact, move beyond last-click attribution, and gain the confidence to make smarter, growth-driven decisions.
Speakers in this session
StackAdapt
Ambuj Lawania
Senior Director, Verticals & Performance
Click Here Digital
Michelle Fisher
Director of Programmatic
Seer Interactive
Tom Weekes
Paid Media Team Lead
Discover more
How CPG brands stay visible and grow as discovery and buying behaviors shift.
How lifetime value and incrementality testing unlock more confident programmatic growth.
How marketing teams scale full-funnel creative with AI, personalization, and DCO.
As customer acquisition costs rise, leaders share what’s working to drive commerce growth.
How choosing the right measurement approach drives better marketing decisions.