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The next generation of media execution

AI and connected systems are transforming campaign management. This session explores how teams are shifting toward smarter, more proactive media execution at scale, unlocking greater efficiency, visibility, and performance.

Speakers in this session

StackAdapt

Chris Hajjar

Inventory Process & Strategy Manager

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AI and predictive analytics

Use AI and predictive analytics to anticipate audience behavior and improve campaign performance.

Agentic AI in advertising

Learn how agentic AI could automate planning, optimization, and decision-making in advertising.

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Michael Zhong, Verticals & Performance Senior Lead at StackAdapt, and Adam Telian, Head of Media at GYK, speaking on stage during a panel discussion at Conversion 2026.
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How CPG brands stay visible and grow as discovery and buying behaviors shift.

Panelists discussing how smarter targeting, seamless activation, and premium data partnerships are driving greater precision and performance in connected TV (CTV) advertising at Conversion 2026.
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41 min 2026

How AI is transforming CTV advertising with smarter targeting, activation, and performance.

Simone Hummel, Creative Strategy Lead at StackAdapt, and Farzin Ghayour, Senior Manager of Creative Studio at StackAdapt, presenting on stage during a featured session at Conversion 2026.
Presentation
36 min 2026

How marketing teams scale full-funnel creative with AI, personalization, and DCO.

Ryan McClurkin, Co-Founder of Insighta, speaking on stage during a featured session at Conversion 2026.
Presentation
50 min 2026

How lifetime value and incrementality testing unlock more confident programmatic growth.

Giuseppe La Rocca, VP of Enterprise at StackAdapt, and Sam Bloom, Head of Partnerships at PMG, discussing how integrated AI-driven ecosystems, data, and orchestration enable smarter marketing decisions and performance at Conversion 2026.
Fireside Chat
17 min 2026

Leaders from StackAdapt and PMG explore the shift to integrated ecosystems.

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