Using LTV and incrementality to scale programmatic investment
Short-term metrics can limit growth. This session explores how lifetime value modeling (LTV) and incrementality testing reshape measurement, giving teams the confidence to scale programmatic investment more effectively.
Speakers in this session
fusepoint
Ben Dutter
Founder and CSO
Insighta
Ryan McClurkin
Co-Founder
Discover more
Fireside Chat
How CPG brands stay visible and grow as discovery and buying behaviors shift.
Presentation
How choosing the right measurement approach drives better marketing decisions.
Presentation
How marketing teams scale full-funnel creative with AI, personalization, and DCO.
Panel
As customer acquisition costs rise, leaders share what’s working to drive commerce growth.
