Rethinking teams, talent, and work in the age of AI

AI is forcing organizations to rethink how they’re built. In this panel, marketing leaders share how they’re redesigning teams, workflows, and decision-making—moving beyond isolated use cases to build faster, more connected, and more effective organizations.

StackAdapt

Christian Gerron

CRO

Monks

Tom Burchill

Group Director, Programmatic

PMG

Mary O'Brien

Head of Programmatic

Craft & Commerce

Olivia Hawkins

VP of Media Strategy

Cannonball

Parker Goldman

Director of Analytics

More to explore

Michael Zhong, Verticals & Performance Senior Lead at StackAdapt, and Adam Telian, Head of Media at GYK, speaking on stage during a panel discussion at Conversion 2026.
Fireside Chat
39 min 2026

How CPG brands stay visible and grow as discovery and buying behaviors shift.

Panelists discussing how smarter targeting, seamless activation, and premium data partnerships are driving greater precision and performance in connected TV (CTV) advertising at Conversion 2026.
Fireside Chat
41 min 2026

How AI is transforming CTV advertising with smarter targeting, activation, and performance.

Simone Hummel, Creative Strategy Lead at StackAdapt, and Farzin Ghayour, Senior Manager of Creative Studio at StackAdapt, presenting on stage during a featured session at Conversion 2026.
Presentation
36 min 2026

How marketing teams scale full-funnel creative with AI, personalization, and DCO.

Ryan McClurkin, Co-Founder of Insighta, speaking on stage during a featured session at Conversion 2026.
Presentation
50 min 2026

How lifetime value and incrementality testing unlock more confident programmatic growth.

Giuseppe La Rocca, VP of Enterprise at StackAdapt, and Sam Bloom, Head of Partnerships at PMG, discussing how integrated AI-driven ecosystems, data, and orchestration enable smarter marketing decisions and performance at Conversion 2026.
Fireside Chat
17 min 2026

Leaders from StackAdapt and PMG explore the shift to integrated ecosystems.

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