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JetBlue Vacations: Scaling beyond walled gardens

JetBlue Vacations shares how they rethought their media mix to bring programmatic in-house, move beyond walled gardens, improve creative collaboration, and drive measurable growth through a more diversified strategy.

Speakers in this session

StackAdapt

Betsy Vankula

Director of Global Travel Sales, Enterprise

Paisly / JetBlue Vacations

Todd Latter

Senior Manager, Paid Media

Discover more

Full-funnel programmatic guide

Learn how programmatic advertising can support awareness, consideration, and conversion.

Full-funnel conversion strategy

See how to build a full-funnel strategy that turns awareness into measurable conversions.

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