Native ads integrate seamlessly to promote your content.
With 30+ native advertising integrations from a total of 40+ supply partners, StackAdapt grants you the highest level of exposure among native advertising platforms.
Why Native Advertising
Native ads are consumed in the same way people view editorial content. This could attribute to consumers looking at native ads 53% more frequently than display ads. Native ads tend to register higher lift in purchase intent at 18% and brand affinity at 9%, when compared to display ads.
In fact, consumers spend almost as long looking at native ads as they do looking at original editorial content.
Formats That Perform
Get started with native advertising formats that get proven results.
Pioneered by social platforms, in-feed native advertising is the most common form of native ad. It includes promoted listings and paid results.
Using elements of a native ad (image, headline, body, and logo), in-ad native ads are placed within the display inventory to help with reach.
Discovery widgets are typically found at the bottom of an article. They can reach a broad audience in a cost-effective manner through content recommendations.
Track Time on Site
Drive meaningful engagements. Only pay for individuals who are engaging with your content, and are spending at least 15 seconds on site, with cost per engagement (CPE) bidding.
Target With Precision
Deliver the best possible viewing experience to the most relevant audience with proprietary audience discovery, onboard 1st-party data, B2B targeting, and more.
Dynamically Retarget
Re-engage users in your target audience that have shown high purchase intent. Leverage dynamic retargeting to serve customized native ads that showcase the exact content that captured attention.
Optimize Through Insights
StackAdapt Reporting provides a customizable dashboard that can be filtered by your desired metrics, so you'll know exactly who engaged with your ads, how much time was spent viewing, conversion rates, and costs.
Why StackAdapt
Execute Multi-Channel Campaigns
Plan, execute, and analyze your programmatic campaigns in all ad formats on a single platform. Our multi-channel offering allows you to create full-funnel campaigns with confidence and ease.
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Native
- Offer interesting, educational, and entertaining stories in familiar environments.
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Display
- Lift the performance of other channels and serve highly interactive HTML5 creatives.
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Video
- Engage your audience in complex or emotional stories—ideal for brand building.
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Connected TV
- Reach your TV viewers with data-driven targeting and analytics.
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Audio
- Speak to quality audiences in screen-free moments.
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In-Game
- Reach an engaged audience with highly-viewable, non-intrusive ads during gameplay.
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Contextual Targeting Solutions
With Page Context AI and Keyword Rule Targeting in StackAdapt, you can build a contextual strategy, using phrases and keywords to place your ads next to relevant content.
Exclusive StackAdapt Brand Lift
StackAdapt's in-house brand lift study solution measures the impact of your campaigns across different programmatic channels including native, display, video, CTV/OTT, and audio.
Work With an Industry Leader
We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how easy it is to launch their programmatic native advertising campaigns making StackAdapt the Number 1 Demand-Side Platform (DSP) in the industry according to G2 year after year for customer satisfaction and platform ease of use.
StackAdapt Resources
Native advertising is a form of advertising that seamlessly merges high-quality content into a given platform's organic experience. Native ads conform to the design and feel of the sites on which they display. This preservation of the immersive user experience helps maintain click-through rates similar to the rates seen with editorial content.
Native Defined
Location: Placed within content.
Design: Formatted like content.
Relevancy: Aligned with content or target audience.
Disclosure: Marked as being sponsored.
At StackAdapt, we take a different approach than other native advertising platforms. Currently, "native advertising" tends to be an overused buzzword applied to anything that isn't a banner ad. We're redefining it as something scalable and superior—it's the intersection of customized native content delivery and the power of programmatic technology.
Programmatic native advertising serves each ad unit on an impression-by-impression level. It leverages real-time data and decision-making to ensure the most relevant ad is placed on each site, creating a unique user experience.
Study after study has shown why native advertising is more effective than traditional digital marketing methods. There is actual scientific evidence behind why native ads work. Unlike display ads, native ads require the use of both hemispheres of the brain. People are actually reading native ads because they become part of the experience of consuming relevant content. This results in stronger engagement, recall, and influence.
Native ads are so powerful and effective because they capture the attention of users. In addition to the impact native ads have on key performance indicators (KPIs) like attention quality and interaction rate, the Content Marketing Institute polled industry leaders to get their take on native advertising. Take a look at the compelling insights gained from surveying these marketing experts:
- 53% say it is extremely or very effective.
- 90% agree that it can be used to build audiences.
- 88% agree that it can be used to drive an action.
- 85% agree that it offers valuable content to the reader and can be used to promote content marketing efforts.
Native advertising has seen heavy sustained growth since its inception. According to eMarketer, native ad spend in the US hit a peak of roughly $57 billion in 2021, an increase of 21% from the year before. In addition, it's estimated that the global native advertising market will hit $402 billion by 2025. Factors like stronger trust with consumers compared to display ads, better readability, and cost-effectiveness are cited as driving this trend.