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Programmatic Advertising

Learn all about programmatic, including how programmatic advertising works, programmatic campaign strategies, and tips for excelling with programmatic.

Featured

Illustration of a cracked yellow star

Blog

Sep 6, 2024

How Programmatic Advertising Can Help Brands In a Time of Crisis

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Illustration of an ad on social media

Blog

May 8, 2024

Alternatives to Social Media Marketing: Integrating Programmatic Advertising in Your Mix

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Illustration representing the benefits of account-based marketing showing three hands placing customers in the sales funnel

Blog

Jun 19, 2024

4 Benefits of Account-Based Marketing for Programmatic

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More on Programmatic Advertising

How Agencies Can Pitch Programmatic Advertising to Their Clients
Blog
Sep 25, 2025

How Agencies Can Pitch Programmatic Advertising to Their Clients

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Full-Funnel Programmatic Advertising: How Unified Adtech + Martech Powers Growth
Blog
Sep 15, 2025

Full-Funnel Programmatic Advertising: How Unified Adtech + Martech Powers Growth

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What Is 1st-Party Data? Definition, Benefits, and How to Use It
Blog
Jul 24, 2025

What Is 1st-Party Data? Definition, Benefits, and How to Use It

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The Role of AI in Programmatic Advertising Real-Time Bidding
Blog
May 7, 2025

The Role of AI in Programmatic Advertising Real-Time Bidding

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How Programmatic Guaranteed Works and When to Use It
Blog
Apr 15, 2025

How Programmatic Guaranteed Works and When to Use It

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Driving Digital Advertising Platform Success
Report

APAC

Mar 19, 2025

Driving Digital Advertising Platform Success

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The Main Benefits of Using Programmatic Advertising
Blog
Feb 5, 2025

The Main Benefits of Using Programmatic Advertising

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What Is Programmatic Advertising? Definition, Examples, and Strategies
Blog
Dec 4, 2024

What Is Programmatic Advertising? Definition, Examples, and Strategies

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6 Programmatic Tactics for a Successful Political Campaign Strategy
Blog
Oct 28, 2024

6 Programmatic Tactics for a Successful Political Campaign Strategy

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Free Ad-Supported Streaming TV: What Marketers Need to Know
Blog
Oct 18, 2024

Free Ad-Supported Streaming TV: What Marketers Need to Know

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What to Know About 3rd-Party Audiences and How to Use Them in Campaigns
Blog
Sep 27, 2024

What to Know About 3rd-Party Audiences and How to Use Them in Campaigns

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Footfall Attribution: Measuring Ad Impact on Real-World Visits
Guide

GLOBAL

Sep 18, 2024

Footfall Attribution: Measuring Ad Impact on Real-World Visits

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How Programmatic Advertising Can Help Brands In a Time of Crisis
Blog
Sep 6, 2024

How Programmatic Advertising Can Help Brands In a Time of Crisis

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How Retail Media Networks Can Win With Mid-Market Companies
Blog
Sep 5, 2024

How Retail Media Networks Can Win With Mid-Market Companies

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Intelligent Advertising: Leveraging AI for Programmatic Success
Guide

GLOBAL

Aug 26, 2024

Intelligent Advertising: Leveraging AI for Programmatic Success

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3 Strategies For Building Lookalike Audiences From Holiday Traffic
Blog
Jul 25, 2024

3 Strategies For Building Lookalike Audiences From Holiday Traffic

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4 Benefits of Account-Based Marketing for Programmatic
Blog
Jun 19, 2024

4 Benefits of Account-Based Marketing for Programmatic

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Alternatives to Social Media Marketing: Integrating Programmatic Advertising in Your Mix
Blog
May 8, 2024

Alternatives to Social Media Marketing: Integrating Programmatic Advertising in Your Mix

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Benefits of White-Labeling a Programmatic Advertising Platform
Blog
May 7, 2024

Benefits of White-Labeling a Programmatic Advertising Platform

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Unlocking Insights from Data in the AI Era
Webinar

NORAM

Apr 24, 2024

Unlocking Insights from Data in the AI Era

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