Footfall attribution: Measuring ad impact on real-world visits
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About this guide
Learn how to understand the impact your ads have on driving in-person visits to physical locations.
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Connecting ad campaigns to in-store conversions
Even in the digital age, 80% of global retail sales still happen offline. But it can be hard to tell sometimes what’s influencing these visits. That’s where footfall attribution comes in. Also known as offline or store-visit attribution, footfall attribution can help advertisers measure and understand the real-world impact ad campaigns have on driving store visits.
Boost campaign performance with better insights
StackAdapt Footfall Attribution is an in-platform measurement solution that empowers advertisers to make data-informed decisions, optimize campaign performance, and increase store visits. Our self-serve solution allows you to run all of your multi-channel campaigns and measure offline ROI from a single platform.
What you’ll find inside the guide
- Three benefits of leveraging footfall attribution to understand your metrics.
- How to set up a footfall study for campaigns that are active, paused, or just about to launch.
- How to improve the accuracy of footfall studies by defining radiuses or drawing custom polygons in StackAdapt.
- Understand which times, days, and channels drive the most traffic.
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