Resources Strategy and Leadership

Strategy and Leadership

Explore leadership-focused topics like proving advertising ROI, communicating to the C-suite, and thinking about the big picture.

Featured

Headshots of Vitaly Pecherskiy, CEO and Co-Founder at StackAdapt; Scott Brinker, VP of Platform Ecosystem at HubSpot; Randy Newman, CEO at Colour

Webinar

GLOBAL

Feb 29, 2024

Executive Roundtable: A Look at the Future of 1st-Party Data and AI

Cover of The AI Advertising Podcast

Podcast

15:34 min

AI and Culture: What It Really Takes to Build an AI-First Company

Illustration of the concept of an AI Assistant.

Blog

Mar 18, 2025

How to Set Up Your Organization for Optimizing AI

More on Strategy and Leadership

AI and Culture: What It Really Takes to Build an AI-First Company

How to Set Up Your Organization for Optimizing AI

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B2B First-Party Data: The Future of Personalization in Marketing

B2B Advertising: Strategies for Overcoming Key Challenges

Natural Language Processing in Marketing: Turning Data into Strategy

From Data to Dialogue: Leveraging Technology for Human-Centric Marketing

Executive Roundtable: A Look at the Future of 1st-Party Data and AI

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