The AI Delegation Gap report: What advertisers will (and won’t) trust AI to do
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About this report
Learn how advertisers are using AI today, which campaign decisions they’re comfortable delegating to AI, where they still want human oversight, and what builds trust in AI-driven decisions.
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The next phase of AI in advertising
AI is now embedded in almost every advertising workflow, from reporting and performance analysis to creative development and optimization.
But as AI moves closer to decisions that affect budget, targeting, brand safety, and business outcomes, advertisers are becoming more selective about where they give AI authority.
What advertisers need before delegating more to AI
StackAdapt’s AI Delegation Gap report reveals the distance between how advertisers are using AI and trusting it with greater decision-making authority. Based on research with 687 brand marketers and agencies across North America, Europe, and APAC, the report explores where advertisers are ready for AI to recommend, prepare, and act within rules—and where human judgment remains essential.
What you’ll find inside the report
- Research-backed insights on how advertisers are using AI across campaign workflows.
- Data on where marketers are most comfortable handing off more control.
- The trust barriers that keep AI from taking on more responsibility.
- The conditions advertisers want in place before AI can do more.
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