The Forrester Wave™: Top Omnichannel Advertising Platforms, Q1 2026
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About This Report
Learn what advertisers should expect from omnichannel advertising platforms, how vendors differ, and which solutions best fit their needs.
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From Media Buying to Marketing Orchestration
Modern marketing requires coordinating 1st-party data, creative, and measurement across fragmented channels, yet many teams still rely on disconnected tools that limit speed, visibility, and control.
The market is shifting from media buying to marketing orchestration platforms that unify execution across audiences and touch points. As AI reshapes decision-making, these platforms must also become systems of intelligence. The Forrester Wave™ evaluates the vendors shaping that shift.
StackAdapt Recognized as a Strong Performer
As campaigns grow more complex and teams are more distributed, platforms that combine powerful capabilities, ease of use, and strong partnership matter more than ever.
In the first-ever Forrester Wave™ for Omnichannel Advertising Platforms, StackAdapt was recognized as a Strong Performer and received above-average customer feedback. The evaluation assesses vendors using criteria including onboarding, training, and ongoing support, pricing flexibility and transparency, and self-serve capabilities—in which StackAdapt received the highest possible scores.
What You’ll Find Inside the Report
- An overview of the state of omnichannel advertising platforms in Q1 2026.
- Forrester’s assessment of StackAdapt’s AI-powered omnichannel advertising platform.
- Forrester’s evaluation of the most significant vendors in the market.
- How platform capability and customer experience are shaping vendor differentiation.
Disclaimer: Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .
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