Understand and Target Your Audience

Deal Seekers

Consumers across incomes learned to economize during the Great Recession (2007 to 2009) and see no reason to change their behaviour.

Tips

  • Provide value with discounts or loyalty program offers
  • Be mobile as they use smartphones in-store to seek deals

Luxury Shoppers

The luxury shopper has the means to purchase luxury items at will, without concern for finances.

Tips

  • Promote secret and exclusive brand experiences
  • Lure luxury shoppers with highly personalised online experiences

Gen Z Shoppers

Gen Z wants brands to have a positive purpose that improves the world in some way—such as being carbon conscious and socially aware.

Tips

  • Communicate your purpose and values
  • Improve the online experience with quality rich media ads

Millennial Shoppers

Because they grew up in a tech-savvy world, millennials have grown to expect hyper-relevant advertising.

Tips

  • Make shoppable content a key strategy
  • Leverage CTV, as 60% seek out more information after exposure
Mia

Mia

  • Deal seekers extend across ages, income levels and regions
Sam

Sam

  • Average household income $125k to $250k
  • 67% are aged 25-44 and 58% are male
Jack

Jack

  • Born 1997 onward
  • Uses a laptop to shop online (63% of Gen Zs do)
Chris

Chris

  • Spends more online than other generations
  • Looking for convenience, affordability and relies on reviews

Own the Retail Purchase Journey Online and Offline

Awareness Icon

Awareness

Triggers and Influencers

Online

  • Online ads
  • Digital influencers
  • Online shops
  • Email promotions

Offline

  • Connected TV ads
  • Physical shops
  • Talking to friends or family
Consideration Icon

Consideration

Product and Company Research

Online

  • Online reviews
  • Company websites

Offline

  • Video completion retargeting with display or native
Conversion Icon

Conversion

When and Where to Buy

Online

  • E-commerce stores
  • Mobile

Offline

  • Physical stores
  • Ad retargeting
Evaluation Icon

Evaluation

Experience and Feedback

Online

  • Seller/brand website
  • Online forums
  • Social media platforms

Offline

  • Sharing with friends or family

Connected to the Platforms That Power Your Retail Campaigns

Consumer action, such as footfall traffic, is the measure of success in the retail industry. Connect the digital world to real world offline behaviours by leveraging a location intelligence vendor.

Attract Attention and Engagement

The ability to assert your creative prowess in the retail industry is limitless, especially with rich media ads. Consider leveraging carousel and lookbook units, or dynamic retargeting.

Attract Attention Graphic Flower Dress $49.99 CAD XS S M White Orange Add To Cart Flower Dress $49.99 Buy It Now

StackAdapt Spotlight:

Retail Strategies

From Our Blog

Building Your Retail Strategy

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Learn why programmatic advertising provides innovative vertical targeting and the right tools to measure your retail campaign's performance in our Vertical Targeting Series.

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From Our Resources

StackAdapt's Guide to Vertical Targeting

Lifestyle Items

Gain a better understanding of all your targeting options and how best to apply them to your vertical targeting strategy—for the retail industry and more.

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