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Programmatic Advertising

Learn all about programmatic, including how programmatic advertising works, programmatic campaign strategies, and tips for excelling with programmatic.

Featured

Illustration of a cracked yellow star

Blog

Sep 6, 2024

How Programmatic Advertising Can Help Brands In a Time of Crisis

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Illustration of an ad on social media

Blog

May 8, 2024

Alternatives to Social Media Marketing: Integrating Programmatic Advertising in Your Mix

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Illustration representing the benefits of account-based marketing showing three hands placing customers in the sales funnel

Blog

Jun 19, 2024

4 Benefits of Account-Based Marketing for Programmatic

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More on Programmatic Advertising

Learn About Programmatic Channels With StackAdapt Academy
Blog
May 10, 2023

Learn About Programmatic Channels With StackAdapt Academy

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Why Build a Multi-Channel Strategy Into Your Advertising Plans
Report

EMEA

May 3, 2023

Why Build a Multi-Channel Strategy Into Your Advertising Plans

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Open Marketplace vs. Private Marketplace: What’s the Difference?
Blog
Apr 27, 2023

Open Marketplace vs. Private Marketplace: What’s the Difference?

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6 Programmatic Strategies for E-Commerce
Blog
Apr 13, 2023

6 Programmatic Strategies for E-Commerce

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4 Programmatic Ad Creatives for College Marketing
Blog
Apr 11, 2023

4 Programmatic Ad Creatives for College Marketing

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Forecasting a Successful Weather Targeting Campaign
Podcast
20:04 min

Forecasting a Successful Weather Targeting Campaign

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The Power of Programmatic for a Niche Marketing Strategy
Blog
Jan 9, 2023

The Power of Programmatic for a Niche Marketing Strategy

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What is Cross-Device Ad Targeting
Blog
Nov 29, 2022

What is Cross-Device Ad Targeting

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How to Add Programmatic to Your Marketing Mix
Podcast
24:26 min

How to Add Programmatic to Your Marketing Mix

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Programmatic Campaign Reporting 101
Blog
Nov 17, 2022

Programmatic Campaign Reporting 101

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Footfall Attribution: From Digital Ads to In-Store Traffic
Podcast
22:07 min

Footfall Attribution: From Digital Ads to In-Store Traffic

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The Ultimate Programmatic Advertising Glossary
Blog
Nov 8, 2022

The Ultimate Programmatic Advertising Glossary

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Real-Time Bidding (RTB) vs. Programmatic: What’s the Difference?
Blog
Nov 1, 2022

Real-Time Bidding (RTB) vs. Programmatic: What’s the Difference?

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5 Tips for Making Programmatic Ads More Accessible
Blog
Oct 25, 2022

5 Tips for Making Programmatic Ads More Accessible

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Leveraging Programmatic Creatives That Convert
Podcast
18:19 min

Leveraging Programmatic Creatives That Convert

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How to Use Contextual Targeting in Your Campaign
Webinar

NORAM

Sep 27, 2022

How to Use Contextual Targeting in Your Campaign

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Programmatic Advertising 101: Unpacking 4 Common Misconceptions
Blog
Aug 19, 2022

Programmatic Advertising 101: Unpacking 4 Common Misconceptions

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Winning E-commerce With Programmatic Campaigns
Podcast
21:34 min

Winning E-commerce With Programmatic Campaigns

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Learn the Basics of Audience Targeting
Webinar

NORAM

Jul 27, 2022

Learn the Basics of Audience Targeting

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Cookies 101: What Are Cookies?
Blog
Jul 22, 2022

Cookies 101: What Are Cookies?

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