DOOH Holiday Campaign Gifts 14M Impressions
How to Reach Luxury Retail Shoppers
Standing out in Europe’s competitive luxury retail market is always challenging, especially during the busy holiday season. Tasked with boosting brand awareness for Michael Kors Jewelry, UK-based agency MOBSTA partnered with StackAdapt for a digital out-of-home (DOOH) campaign targeting shoppers in two of Germany’s biggest cities, Berlin and Hamburg.
Solutions Used
Tactics to Drive Awareness in Busy Locations
To achieve their campaign goals, MOBSTA leveraged the StackAdapt Creative Studio team to design DOOH ads that stood out in busy areas, resulting in increased engagement. Here are some of the other tactics they used:
Creative Studio
The Creative Studio team developed static and video DOOH ads with QR codes to increase engagement in each location.
DOOH
Collaborated with relevant DOOH partners to run campaigns in airports, luxury malls, and high streets.
Brand Lift
Gathered device IDs within a specific geo radius of each ad to successfully measure the impact of MOBSTA’s DOOH campaign on brand perception.
MOBSTA Boosts Brand Awareness for Michael Kors
MOBSTA’s DOOH campaign was a massive success for Michael Kors Jewelry, generating over 14 million impressions, reducing the CPM by 20%, and increasing brand awareness in major metropolitan areas like Hamburg and Berlin by 13% and 39%.
Impressions
14.5M
CPM
-20% Below Avg
Brand Lift in Berlin
+39%
Brand Lift in Hamburg
+13%
Mario Castrogiovanni
Group Head of Operations
MOBSTA
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