DOOH Holiday Campaign Gifts 14M Impressions

Ad for Michael Kors jewelry on a bus shelter

How to Reach Luxury Retail Shoppers

Standing out in Europe’s competitive luxury retail market is always challenging, especially during the busy holiday season. Tasked with boosting brand awareness for Michael Kors Jewelry, UK-based agency MOBSTA partnered with StackAdapt for a digital out-of-home (DOOH) campaign targeting shoppers in two of Germany’s biggest cities, Berlin and Hamburg.

Solutions Used

Tactics to Drive Awareness in Busy Locations

To achieve their campaign goals, MOBSTA leveraged the StackAdapt Creative Studio team to design DOOH ads that stood out in busy areas, resulting in increased engagement. Here are some of the other tactics they used:

Creative Studio

The Creative Studio team developed static and video DOOH ads with QR codes to increase engagement in each location.

DOOH

Collaborated with relevant DOOH partners to run campaigns in airports, luxury malls, and high streets.

Brand Lift

Gathered device IDs within a specific geo radius of each ad to successfully measure the impact of MOBSTA’s DOOH campaign on brand perception.

MOBSTA Boosts Brand Awareness for Michael Kors

MOBSTA’s DOOH campaign was a massive success for Michael Kors Jewelry, generating over 14 million impressions, reducing the CPM by 20%, and increasing brand awareness in major metropolitan areas like Hamburg and Berlin by 13% and 39%.

Impressions

14.5M

CPM

-20% Below Avg

Brand Lift in Berlin

+39%

Brand Lift in Hamburg

+13%

Mario Castrogiovanni

Group Head of Operations

MOBSTA

“StackAdapt was instrumental in the success of the Michael Kors campaign. The innovative approach combining audience and location data allowed us to maximize our impact, reaching our audience effectively while staying within budget.”