Urban Sports Club Increases Web Traffic by 50% With Local Marketing Strategy
Raising Brand Awareness in Cologne
Urban Sports Club is a subscription-based sports and wellness platform that gives companies customized access to a wide variety of activities and training plans. Looking to strengthen its standing in the competitive corporate fitness and wellness market, the brand was looking for a more targeted, measurable way to raise awareness. They partnered with StackAdapt, who provided the inventory, creativity, and edge they needed to stand out in a crowded marketplace.
Solutions Used
A Winning Game Plan for Workplace Wellness
To beef up their presence, Urban Sports Club launched a tailored marketing campaign that combined native, display, and digital out-of-home (DOOH) advertising to reach decision-makers commuting through Cologne’s business district during peak hours and re-engage them online. Here are the tactics they used:
Premium Inventory
Leveraged StackAdapt’s partnerships with premium DOOH SSPs and media owners to maximize visibility and reach professionals near their offices.
B2B Targeting Solutions
Used ABM targeting, B2B segments, and retargeting to re-engage professionals, stay top of mind, and drive clicks.
Powerful Creatives
Worked with the StackAdapt Creative Studio team to design native, display, and DOOH ads that captured attention and increased web traffic.
Programmatic Strategy Delivers Measurable Growth
The campaign proved that tailored targeting, premium inventory, and custom creatives can cut through the noise—even in a crowded industry—delivering a 50% increase in web traffic and related search activity. Looking forward, Urban Sports Club and StackAdapt plan to expand their local marketing strategy across additional German cities and other markets to further establish their brand presence.
Impressions
9.83M
DOOH CPM
€15.99
Web Traffic
+50%
Keyword Searches
+50%
Daniela Maiorovici
Marketing Team Lead
Urban Sports Club GmbH
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