Maktagg’s Programmatic Strategy Boosts Viceroy’s Sales by 30%

Three colleagues in a modern office closely reviewing documents and a tablet during a team discussion

Making Every Impression Count

Maktagg—a digital marketing agency based in Barcelona—was tasked with helping their client, Viceroy, stand out and drive sales in Europe’s competitive watch and jewellery market. They needed a partner with access to premium ad inventory that could help them engage high-intent audiences across multiple channels. That’s where StackAdapt came in.

Solutions Used

Ticking All the Right Boxes

Maktagg partnered with StackAdapt, leveraging their pre-established relationships with premium publishers, in-house Creative Studio team, and retargeting capabilities to drive high-quality traffic to their site and guide customers through the marketing funnel. Here are the exact tactics they used:

Premium Ad Inventory

Used StackAdapt’s partnerships with top-tier publishers like Disney, DAZN, Atresmedia, and Mitele to secure strategic ad placements.

Creative Studio

Worked with StackAdapt’s in-house creative experts to design bespoke display ads that resonated with watch enthusiasts.

Sequential Retargeting

Re-engaged users who watched CTV ads to completion with targeted display ads that drove traffic to Viceroy’s online store.

Timely Programmatic Strategy Delivers Over 100% ROAS

Through close collaboration with StackAdapt, Maktagg helped their e-commerce client increase sales by 30% and improve customer retention by 22% with its multi-channel programmatic campaign. Maktagg and StackAdapt continue to push the boundaries of modern marketing, leveraging innovative targeting strategies and creative optimization to help brands stay competitive in the ever-evolving digital landscape.

Impressions

5.4M

Sales

+30% YoY

Customer Retention

+22% overall

ROAS

+100%

Adam Nached

Strategic Marketing Manager

Maktagg

“[StackAdapt] helped us speed up how we set up and design campaigns, which saved us hours every week and let us focus more on strategy. The results really spoke for themselves—our December sales jumped over 30% compared to last year. We also saw a big boost in retention, with 35% of our December shoppers being repeat buyers. StackAdapt’s approach helped us reach new audiences while keeping our loyal customers coming back.”