Maktagg’s Programmatic Strategy Boosts Viceroy’s Sales by 30%
Making Every Impression Count
Maktagg—a digital marketing agency based in Barcelona—was tasked with helping their client, Viceroy, stand out and drive sales in Europe’s competitive watch and jewellery market. They needed a partner with access to premium ad inventory that could help them engage high-intent audiences across multiple channels. That’s where StackAdapt came in.
Solutions Used
Ticking All the Right Boxes
Maktagg partnered with StackAdapt, leveraging their pre-established relationships with premium publishers, in-house Creative Studio team, and retargeting capabilities to drive high-quality traffic to their site and guide customers through the marketing funnel. Here are the exact tactics they used:
Premium Ad Inventory
Used StackAdapt’s partnerships with top-tier publishers like Disney, DAZN, Atresmedia, and Mitele to secure strategic ad placements.
Creative Studio
Worked with StackAdapt’s in-house creative experts to design bespoke display ads that resonated with watch enthusiasts.
Sequential Retargeting
Re-engaged users who watched CTV ads to completion with targeted display ads that drove traffic to Viceroy’s online store.
Timely Programmatic Strategy Delivers Over 100% ROAS
Through close collaboration with StackAdapt, Maktagg helped their e-commerce client increase sales by 30% and improve customer retention by 22% with its multi-channel programmatic campaign. Maktagg and StackAdapt continue to push the boundaries of modern marketing, leveraging innovative targeting strategies and creative optimization to help brands stay competitive in the ever-evolving digital landscape.
Impressions
5.4M
Sales
+30% YoY
Customer Retention
+22% overall
ROAS
+100%
Adam Nached
Strategic Marketing Manager
Maktagg
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