Trustworthy Digital Fills the Funnel for B2B Client
Lead Generation Strategy Beats Competition
Trustworthy Digital, a full-service digital advertising and analytics agency, struggled to get qualified leads for their client when using the Google Marketing Platform (formerly DV360). Looking to improve their lead generation strategy, they switched to StackAdapt. Within a month, they had drastically improved lead acquisition, generating 459 conversions with a 7.05% conversion rate.
Solutions Used
Successful Lead Generation Marketing Strategies
To increase quality leads for their client, Trustworthy Digital leveraged advanced audience targeting ensuring that ads were delivered to the right audience at the best possible price. Here are some of the tactics they used:
Audience Targeting
Leveraged domain lists in StackAdapt to optimize their targeting and ad placements, enhancing lead quality.
Forecasting
Used forecasting to estimate match rates more accurately and further refine audience targeting.
Bid Optimizations
Leveraged real-time data to adjust bidding strategies and effectively drive down the cost of acquisition.
Quality Leads at a Lower Cost
Trustworthy Digital’s improved audience targeting and bid optimizations streamlined their client’s lead-generation strategy. Within a month, the campaign earned 10.6M impressions at a CPM of $6.31, leading to 459 conversions and a 7.05% conversion rate, surpassing their client’s targets.
Impressions
10.6M
CPM
$6.31
Conversion Rate
7.05%
Brandon O’Connor
CEO
Trustworthy Digital
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