The Egg Beats Benchmarks With Education Marketing Strategy
Mastering Higher Education Marketing
Digital marketing agency The Egg wanted to expand global awareness for their higher education clients. They had struggled to see results with other platforms due to high minimums, long-term commitments, and slow onboarding. With StackAdapt’s flexible deals, premium inventory, and advanced audience targeting, they achieved a 5x increase in conversions compared to industry benchmarks.
Solutions Used
Digital Marketing Solutions That School the Competition
The Egg overcame budget constraints and delivered effective programmatic services to their clients by leveraging StackAdapt’s flexible deals, precise audience targeting, and access to world-class inventory. Here are the tactics they used:
Premium Inventory
Leveraged StackAdapt’s premium inventory to place ads on high-quality domains, boosting ad visibility.
Reporting
Accessed StackAdapt’s real-time reporting to make data-informed decisions and provide clients with actionable insights.
Contextual Targeting
Used contextual targeting and geotargeting solutions to reach relevant audiences while maintaining quality leads.
The Egg Drives Conversions 5x the Industry Average
With StackAdapt, The Egg delivered outstanding results for their clients, seamlessly navigating budget constraints and maximizing resources to reach a wider audience, increasing conversions well above the industry average.
CTR
0.21%
Unique Impressions
5M+
Avg. eCPM
$9
Dheeraj Choithramani
Digital Director
The Egg
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