How Sunny Advertising Used Dynamic Retargeting to Drive 6X Black Friday Sales
Cashing in on Black Friday
Superior Engineering, an Australian manufacturer and distributor of premium 4×4 suspension systems and off-road accessories, set out to increase its year-over-year sales and gain clearer attribution between ad spend and revenue. Black Friday proved to be the perfect opportunity. They partnered with Sunny Advertising, who worked with StackAdapt to evolve the brand’s long-standing awareness strategy into a performance-driven approach.
Solutions Used
Accelerating the Path to Purchase
To drive better Black Friday results, Superior Engineering and Sunny Advertising expanded their strategy beyond a short 10-day campaign, launching earlier with a VIP sale and a phased countdown to build anticipation, while using StackAdapt’s dynamic retargeting to reach shoppers at key moments along their purchase journey. Here’s how they did it:
Display Advertising
Used dynamic display ads as a lower-funnel tactic to convert high-intent shoppers.
Custom Creatives
Worked with the StackAdapt Creative Studio team to create custom banners that pulled in real-time pricing to engage users.
Dynamic Retargeting
Re-engaged shoppers with teaser ads to guide them along the path to purchase.
Going the Distance with a Performance-First Approach
Sunny Advertising and StackAdapt proved pivotal in shifting Superior Engineering from an awareness-led to a conversion-driven marketing strategy. Their combination of tailored creative, intelligent targeting, and strategic timing turned interest into measurable sales, increasing site sessions by 59.9% and purchases by 100.31% between Black Friday and Cyber Monday.
Daily Sales Avg.
6X
(During Black Friday)
ROAS
52X
Conversions
+267%
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