Havas People Lifts Sanofi’s Careers Page Traffic by 141%

Five coworkers gathered around a laptop collaborating on a project

Courting Qualified Candidates With Programmatic

Global healthcare company Sanofi struggled to attract top talent through traditional job postings. To stand out in the competitive job market, Sanofi partnered with communications agency Havas People, which executed a bold recruitment marketing strategy with StackAdapt to elevate their brand and ensure they reached high-quality candidates.

Solutions Used

Not Your Average Recruitment Marketing Strategy

To support Sanofi’s talent acquisition goals, Havas People worked with StackAdapt to launch a performance-focused multi-channel campaign. Using StackAdapt’s precise audience targeting, data-driven insights, and custom ad creatives from our in-house Creative Studio team, they raised brand awareness and attracted the right candidates while maximizing media spend. Here are some of the tactics they used:

Advanced Targeting

Used StackAdapt’s ABM capabilities, 3rd-party data, and Browsing Audiences to target candidates at competitor companies or those actively searching for similar roles.

Multi-Channel Strategy

Leveraged Stackadapt’s demographic data and keyword targeting to deliver recruitment ads to highly engaged job seekers across multiple channels.

Custom Creatives

Collaborated with the StackAdapt Creative Studio team to design engaging display, video, and connected TV ads that attracted qualified applicants.

When the Right Talent Meets the Right Strategy

By combining strategic planning, data-driven insights, and precision targeting, Havas People’s partnership with StackAdapt helped Sanofi connect with top talent at scale, boosting brand awareness by 14% and driving +3.4K new visitors to Sanofi’s careers page during each month of the campaign. Today, Havas People and StackAdapt continue to collaborate on innovative recruitment marketing strategies.

Web Traffic

+141%

New Visitors Per Month

+3.4K

Brand Lift

+14%

Shannon Van Pelt

Communication Strategist

Havas People

“StackAdapt’s platform made it easy for us to target the right candidates across multiple channels, ensuring Sanofi’s ads reached the most relevant prospects at scale.”