Hong Kong Tourism Board Reduces CPC -80% With AI-Powered Strategy

Traditional sailing boat in Victoria Harbour with Hong Kong’s skyline in the background.

Raising Awareness on a Global Stage

The Hong Kong Tourism Board (HKTB) was tasked with increasing awareness and attendance for the Hong Kong Wine & Dine Festival, a four-day culinary event highlighting premium wines and cuisines from around the world. To reach and inspire high-intent travelers, HKTB and global media agency Dentsu partnered with StackAdapt to develop a first-of-its-kind, AI-driven tourism campaign to boost consideration and bookings.

Solutions Used

Crafting the Perfect Programmatic Strategy

To drive awareness and attendance for the Hong Kong Wine & Dine Festival, HKTB and Dentsu needed a strategy that engaged travelers across every stage of the decision-making process and proved its offline impact. Here are some of the tactics they used:

AI-Powered Audience Targeting

Activated StackAdapt’s Travel AI Audiences to identify and engage high-intent travelers planning trips based on browsing behavior, search queries, and online engagement.

Contextual Advertising

Delivered contextually relevant placements across online travel agents, including Agoda, Expedia, Skyscanner, and Tripadvisor, to keep the festival top of mind.

Advanced Offline Measurement

Used StackAdapt’s Destination Visitation Measurement and Footfall Attribution studies to connect digital engagement to in-person visits and attendance.

Serving Up Click-Worthy Results

Using StackAdapt’s travel-focused targeting and measurement tools, Dentsu and HKTB reached international travelers actively planning trips to Hong Kong, driving click-through rates (CTR) 138% above the travel benchmark and increasing attributed destination visits by 768% over the course of the campaign. Building on these insights, Dentsu and StackAdapt continue to help travel marketers connect upper-funnel targeting to real-world visits, driving higher attendance, stronger engagement, and greater ROI for their clients.

CPC