Leveraging Contextual Advertising For Holiday Baking Campaigns

Butter on a sheet pan cut into small pieces

How to Reach Bakers During the Busiest Months

Matrixx Shopper Marketing was looking for a multi-channel platform with scalable targeting tactics to drive high video completion rates (VCR) and click-through rates (CTR). The goal was to help their client, Challenge Butter, reach their target audience during the busy holiday season. They turned to StackAdapt’s contextual placements and diverse inventory to increase awareness.

Solutions Used

A Multi-Channel Approach Helps Achieve Awareness KPIs

To achieve their awareness key performance indicators (KPIs), Matrixx Shopper Marketing leveraged connected TV (CTV) and video channels in their prospecting and retargeting efforts. Here are some of the other tactics they leveraged:

Targeting

Launched multiple targeting tactics to test, such as 3rd-party segments, Interest and Intent Segments, and Page Context AI.

Retargeting

Leveraged in-banner video units to retarget users who completed views from their prospecting tactics to remind users of the brand’s message.

Creative Studio

Worked with StackAdapt’s Creative Studio to create in-banner video units that delivered recipes to users who previously completed a video view.

Matrixx Surpasses Video Completion Rate Benchmark by 3%

Matrixx ran a multi-channel campaign on StackAdapt that exceeded Challenge Butter’s awareness goals. They surpassed their video completion rate benchmark by 3%, their CTV video completion rate by 1%, and their CTR benchmark by 21%.

CTV Video Completion Rate

98.31%

OLV Completion Rate

85.25%

CTR

0.14%

Clicks

8,435

CJ Pendleton

Chief Strategy Officer

Matrixx Shopper Marketing

“We wanted to get our ads in front of the right people by leveraging contextual [advertising] as well as other creative targeting options through StackAdapt. By using diversified targeting tactics, we believed there was a higher likelihood that the user would engage with our ads.”