Creative Ad Strategy Uncorks Stream of Fine Wine Sales

Five wine classes all cheering together with red wine in it.

How to Target Wine Enthusiasts

MarketStorm AI needed to target fine wine enthusiasts and customers for their retail client to increase retail wine sales. They teamed up with the StackAdapt Creative Studio to develop engaging HTML5 banner ads. MarketStorm AI ran display and native ads that drove users to complete online purchases for premium, high-end wine. Their campaign generated $74,000 USD in new revenue for their client’s wine business.

Solutions Used

Tactics to Drive Online Wine Purchases

To achieve the goals of their campaign, MarketStorm AI leveraged the Creative Studio to design and build banner ads that showcased wine and drove users to complete an online purchase. Here are some of the other tactics they used:

Display

Engaged the Creative Studio team to develop impactful, animated HTML5 display banner ads that showcased wine available for purchase.

Native

Engaged the Creative Studio team to develop native ads that focused on product imagery and messaging, driving users to the retail website.

Audience Targeting

Leveraged 1st-party Custom Segments and developed a series of highly-targeted audiences to reach users that were most likely to convert.

MarketStorm AI Achieves 734% ROAS With Creative Strategy

By combining native and display tactics, MarketStorm AI was able to achieve a 734% return on ad spend (ROAS), over 2 million impressions, and generate $74,000 USD in new revenue for their client’s fine wine retail efforts.

Impressions

2,634,991

Clicks

6,170

CTR

0.23%

Avg. Time on Site

59s

Carole Lawson

Chief Data Officer

MarketStorm AI

“What we love about StackAdapt is the ability to not only scale our campaigns through custom audiences specific to each client, but also having the help we need in building the creatives that scale our messaging too. That’s where the Creative Studio comes in—and they nail it every time.”