Hyatt Asia Pacific Boosts Brand Lift by 47% With Programmatic Strategy
Taking Hotel Marketing to New Heights
Hyatt Hotels Corporation is a leader in the global hospitality industry, operating more than 1,450 hotels and all-inclusive properties in 80 countries. Despite its world-renowned reputation, Hyatt Asia Pacific wanted to boost mid-funnel engagement and consideration for their luxury Grand Hyatt brand in three key markets: South Korea, India, and Hong Kong.
Solutions Used
Checking In With the Right Audience
To reach high-value travellers actively researching premium stays, Hyatt Hotels’ Asia Pacific team partnered with StackAdapt to simplify multi-channel media buying, amplify brand messaging, and strengthen measurement beyond traditional revenue KPIs. Here are some of the tactics they used:
Travel Targeting
Used AI-powered targeting to identify and retarget luxury travellers based on their search behaviour and user intent.
Premium Inventory and Creatives
Partnered with StackAdapt’s Creative Studio to develop bespoke creatives and leverage inventory that maximized engagement.
Enhanced Measurement
Accessed real-time insights into campaign performance to optimize campaigns mid-flight and increase overall impact.
Programmatic Hotel Marketing Strategy Boosts Consideration
Hyatt Asia Pacific worked closely with StackAdapt to refine and optimize campaign performance throughout the campaign run. The results: a 43% increase in brand consideration. Together, Hyatt Asia Pacific and StackAdapt continue to push the boundaries of performance marketing and redefine how hospitality brands engage modern travellers.
Christy Chow
Manager, Digital Performance Marketing
Hyatt Hotels Corporation, Asia Pacific
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