Amplifying B2B Engagement With a Multi-Channel Strategy

Reaching the Right Audiences More Efficiently

Ledger Bennett aimed to drive engagement and conversions for their client, General Electric. They had struggled in the past to target the right audiences and develop effective creative assets. They partnered with StackAdapt to create engaging audio ads and refine their targeting strategy. This approach led to an engagement rate 107% higher than the B2B industry benchmark.

Solutions Used

Tactics That Deliver Electrifying Results

Ledger Bennett leveraged ABM Targeting, the StackAdapt Creative Studio, and a multi-channel retargeting strategy to reach the right audience segments and move them down the funnel. Here are some of the tactics they used:

Creative Studio

Leveraged StackAdapt’s in-house creative team to create engaging audio ads catered to B2B professionals.

ABM Targeting

Used StackAdapt’s ABM targeting solution to create custom audience lists for more personalized outreach.

Browsing Audiences

Targeted audio ads to users interested in topics related to reducing energy consumption and retargeted with display ads.

B2B Marketing Strategy Boosts Engagement Beyond Benchmarks

By leveraging StackAdapt Audiences, the Creative Studio team, and a multi-channel retargeting strategy, engagement increased by up to 150% when users were first exposed to audio ads, and the campaign had an engagement rate 107% above the industry average.

Engagement From Audio Ads

Up to 150% increase

Engagement Rate

107% above industry avg.

Egemen Akbas

Group Media Director

Ledger Bennett

“This campaign was successful thanks to StackAdapt’s multi-channel approach, custom B2B targeting and intersections, and their support in leveraging voice actors and recording best-practice assets for creating our audio campaigns.”