Creative Ad Campaign Boosts Travel Gear Sales
Targeting Price-Conscious Travellers With Programmatic
Silicon Valley Growth Agents (SVGA) aimed to drive conversions for their Travelpro and SWISSGEAR clients by executing targeted campaigns that reach both luxury and price-conscious travellers. They ran two to three campaigns monthly, leveraging various targeting tactics to drive awareness. The campaign flipped into high gear once they partnered with the StackAdapt Creative Studio team to build their dynamic HTML5 ads.
Solutions Used
Leveraging Retargeting to Maximize Campaign Impact
To meet their campaign goals, SVGA used first-party data, custom segments, and third-party audiences to target travellers. Then, they worked with the StackAdapt Creative Studio to create dynamic retargeting ads that really drove conversions. Here are some of the tactics they used:
1st-Party Data
Targeted 1st-party CRM audiences interested in travel products to create brand awareness.
Custom Segments
Leveraged StackAdapt’s Custom Segments to target users looking to purchase travel gear at both luxury and cost-conscious traveller prices.
Creative Studio
Tapped the StackAdapt Creative Studio team to create dynamic ads, HTML5 carousel ads, and HTML5 hotspot ads for their retargeting strategy.
SVGA Delivers Unparalleled ROAS for Both Campaigns
Leveraging the Creative Studio, SVGA optimized their creatives and created a retargeting ad campaign where they saw conversion rates double every month, delivering unparalleled ROAS for both of their clients.
Travelpro
Increase in Purchase Conversion
75%
Increase in ROAS
93%
Avg. Order Value
$322
SWISSGEAR
Increase in Purchase Conversion
60%
Increase in ROAS
89%
Avg. Order Value
$86
E. Brian Johnson
Creative Director
SVGA
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