Clean Digital grows awareness for Dobbies
Planting a programmatic partnership
Clean Digital wanted to increase brand awareness, foot traffic, and conversions for their client, Dobbies Garden Centres. They needed a new programmatic partner that could deliver results and provide transparent reporting. Working with StackAdapt, they achieved a return on ad spend (ROAS) of 324% and drove 50,000+ visitors to their client’s stores.
Solutions Used
Garden centre marketing tactics with proven results
To achieve their goals, Clean Digital leveraged StackAdapt’s advanced targeting, display inventory, and in-platform attribution capabilities to increase sales and prove the impact of online advertising on store visits. Here are some of the tactics they used:
Audience Targeting
Used 3rd-party data segments, lookalike audiences, and contextual targeting tailored to reach a wide range of potential customers.
Footfall Attribution
Leveraged StackAdapt’s international measurement partners to attribute store visits to specific ads.
Real-Time Reporting
Used StackAdapt in-platform reporting and bid factors to optimize and adjust digital ad campaigns.
Clean Digital achieves 324% ROAS for top UK retailer
Clean Digital’s display and audience targeting strategy increased awareness and offline and online sales, delivering an incredible ROAS for their client. They’ve since partnered with StackAdapt on various campaigns for Dobbies and other clients.
“It was really important for Dobbies to be able to accurately measure footfall attribution from our digital campaigns. The set up process for a footfall attribution study with StackAdapt was fairly simple, and the in-depth, real-time reporting on store visits and revenue was critical to demonstrating great performance to our client.”
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