Allianz Revs Up Lead Acquisition

A group of employees sitting at a conference table with laptops in front of them in an office

Reaching Quality Leads in Need of Car Insurance

Allianz, the international financial services company, struggled with lead acquisition for its car insurance products in France. They also found it difficult to track and attribute conversions across multiple touchpoints. Partnering with StackAdapt, they used custom segmentation, inclusion lists, and private marketplace (PMP) deals to optimize lead generation, reducing their customer acquisition cost (CAC) by 83%.

Solutions Used

Programmatic Tactics for Car Insurance Marketing Campaigns

To achieve their lead acquisition goals, Allianz leveraged custom segments, tailored messaging, and premium ad placements to ensure they targeted the right audience on high-quality sites. Here are some of the tactics they used:

Custom Segments

Targeted audiences with tailored messaging and creatives based on specific criteria, such as demographics, behaviour or interests.

Domain Inclusion Lists

Selected specific domains that had a proven track record of generating the most high-quality leads.

PMP Deals

Struck PMP deals to secure premium ad placements on high-traffic, top-tier websites, improving ad relevancy and lead quality.

Allianz Decreases CAC by 83% With StackAdapt

Working with StackAdapt, Allianz improved their reach and the quality of their leads, generating over 20,000 clicks and reducing their CAC by 83% over a three-month period.

CPM

€1.32

Clicks

21,050

Leads

387

Decrease in CAC

-83%

Romain Mandon

Digital Advertising Manager

Allianz France

“The StackAdapt platform has been a huge plus for our programmatic efforts. We wanted to carry out a 3-month test with a lead generation objective. We were able to test numerous targeting possibilities, which significantly improved campaign performance.”