OPR media Generates +14.5M Impressions With Multi-Channel Strategy
Building Awareness in a Competitive Luxury Retail Market
Two globally recognized fashion brands set out to expand their presence in Australia’s competitive luxury retail market, but traditional offline media was too inefficient for their goals. To execute their digital-first strategy while maintaining operational efficiency, OPR media partnered with StackAdapt to streamline workflows, optimize performance, and execute campaigns across multiple channels.
Weaving a Winning Multi-Channel Strategy
OPR media knew executing a multi-channel strategy was key to meeting their clients’ performance goals, but managing it efficiently required a unified, data-driven approach. Working with StackAdapt, OPR media activated diverse ad formats across multiple channels, improving engagement, reducing costs, and maximizing impact at key consumer touch points. Here’s how they did it:
Strategic Ad Placements
Leveraged StackAdapt’s premium inventory partners to secure high-quality ad placements across DOOH, CTV, and display.
Multi-Channel Retargeting
Used a sequential retargeting strategy to re-engage users across key digital touch points and strengthen brand equity.
Bid Optimization
Used StackAdapt’s bid optimization capabilities to make real-time adjustments based on key metrics and further optimize performance.
Turning Speed and Strategy Into Standout Results
By reducing campaign turnaround time by 40%, OPR media was able to move faster in Australia’s competitive luxury retail market, driving greater efficiency and ensuring timely campaign launches. In doing so, they generated millions of impressions and drove strong engagement for both clients while drastically reducing their ad spend. Today, OPR media and StackAdapt continue to work together to deliver high-impact campaigns for luxury brands.
Impressions
+14.5M
Users Re-engaged With Retargeting
+950K
CPCV
$0.04
Campaign Efficiency
+40%
Charles de Crémiers
Media Director
OPR media
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