OPR media Generates +14.5M Impressions With Multi-Channel Strategy

Building Awareness in a Competitive Luxury Retail Market

Two globally recognized fashion brands set out to expand their presence in Australia’s competitive luxury retail market, but traditional offline media was too inefficient for their goals. To execute their digital-first strategy while maintaining operational efficiency, OPR media partnered with StackAdapt to streamline workflows, optimize performance, and execute campaigns across multiple channels.

Solutions Used

Weaving a Winning Multi-Channel Strategy

OPR media knew executing a multi-channel strategy was key to meeting their clients’ performance goals, but managing it efficiently required a unified, data-driven approach. Working with StackAdapt, OPR media activated diverse ad formats across multiple channels, improving engagement, reducing costs, and maximizing impact at key consumer touch points. Here’s how they did it:

Strategic Ad Placements

Leveraged StackAdapt’s premium inventory partners to secure high-quality ad placements across DOOH, CTV, and display.

Multi-Channel Retargeting

Used a sequential retargeting strategy to re-engage users across key digital touch points and strengthen brand equity.

Bid Optimization

Used StackAdapt’s bid optimization capabilities to make real-time adjustments based on key metrics and further optimize performance.

Turning Speed and Strategy Into Standout Results

By reducing campaign turnaround time by 40%, OPR media was able to move faster in Australia’s competitive luxury retail market, driving greater efficiency and ensuring timely campaign launches. In doing so, they generated millions of impressions and drove strong engagement for both clients while drastically reducing their ad spend. Today, OPR media and StackAdapt continue to work together to deliver high-impact campaigns for luxury brands.

Impressions

+14.5M

Users Re-engaged With Retargeting

+950K

CPCV

$0.04

Campaign Efficiency

+40%

Charles de Crémiers

Media Director

OPR media

“Partnering with StackAdapt for this multi-channel campaign was a fantastic experience for OPR media. Their platform enabled us to maximize our client’s investment by seamlessly combining multi-channel advertising and retargeting at scale, all while prioritizing brand equity through premium inventory.”