Connected TV Ads Drive Increased Brand Recall

A male smiling while putting a white tablet i his water

Prioritizing Top of Funnel Marketing

Add3Connect needed to promote a new CPG brand in the competitive health and wellness industry. Instead of focusing their campaign on lower-funnel objectives, they prioritized top-funnel awareness for their client Nuun by delivering high-impact messaging with connected TV (CTV) ads for the brand.

Solutions Used

Tactics to Reach Health Food Shoppers

Add3Connect leveraged connected TV to target Nuun’s messaging to users interested in healthy food and supplements, with the goal of driving brand awareness. Here are some of the other tactics they used:

Connected TV

Leveraged StackAdapt’s inventory and paired it with packages from Magnite and Hulu to reach the target audience.

StackAdapt Brand Lift

Ran a Brand Lift Study through display directly in-platform to measure ad and brand recall.

Creative Studio

StackAdapt Creative Studio ideated the concept for the display campaign, so Add3Connect could focus on campaign results.

Add3Connect Ran Efficient and Powerful Campaigns

Add3Connect tapped into StackAdapt’s Intersection Audience capability to hone in on their audience, added a frequency cap of 3 impressions per day, and tested multiple groups by segmenting them into different line items. They also leveraged StackAdapt’s in-platform brand lift solution to measure ad and brand recall. Through the study, they were able to validate brand investment and drove value for Nuun’s overall business objectives.

Ad Recall

18.7%

Brand Recall

3.91%

Adam Ansoff

Programmatic Media Supervisor

Add3Connect

“The hardest thing about CTV is determining your performance outside of reach and frequency results. StackAdapt allowed us to set up a brand lift study, tracking our results in real time, and ultimately determined that our ads made a statistically significant difference in increasing brand awareness with the niche audience we were targeting.”