Field Guide to CTV Advertising Platforms
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About This Guide
This guide unpacks the trends, capabilities, and players in the CTV advertising landscape.
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CTV Is The Fastest-Growing Channel
Connected TV (CTV) was the fastest-growing ad channel tracked by EMARKETER, with ad spend outpacing digital (ads appearing on desktop and laptop computers, mobile phones, tablets, and other internet-connected devices), search, social media, and retail media in 2024.
Marketers are embracing CTV’s targeting capabilities, audiences, and AI-enabled efficiencies, thanks to sophisticated advertising technology.
Learn How To Choose The Best CTV Advertising Platform
This guide from EMARKETER and StackAdapt explains the surging interest in CTV, explores the tools available to marketers, and offers guidance on choosing the best platform for your organization.
What You’ll Find Inside The Field Guide
- The benefits and challenges of CTV advertising.
- How to select CTV advertising platform features.
- How to buy CTV ads and why it’s easier than ever.
- Five steps to choose a CTV advertising platform.
