The Secret Weapon B2B Marketers Need: Programmatic CTV
24 April, 2025 at 11 AM BST
30 Minute
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Why Programmatic CTV Is Changing B2B Marketing
TV advertising is no longer for B2C brands. With the rise of connected TV (CTV), B2B marketers can now combine the storytelling power of TV with the precision, targeting, and measurement capabilities of digital media.
In this webinar, we explore how programmatic CTV is opening new opportunities to reach business decision-makers with laser focus–whether they’re watching their favourite drama or catching up on reality shows. From smart targeting strategies to measurable ROI, we break down how B2B marketers can use CTV to build awareness, nurture leads, and drive conversion.
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What You Will Learn
- How B2B marketers can leverage programmatic CTV to reach senior executives and decision-makers at scale.
- Smart targeting strategies that connect CTV exposure to measurable ROI.
- Common misconceptions about CTV and why they no longer apply.
- How CTV fits into a modern, multichannel B2B marketing strategy, and what the future holds for CTV advertising.
Our Speakers
Megan Lilley
Head of International Client Services
StackAdapt
Grace Gollasch
Reporter
Marketing Week
