Smart Personalisation: What’s Working Now and What’s Next
25 September, 2025 at 2 PM BST
30 Minutes
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Smarter Personalisation, Stronger Performance
As the marketing landscape across EMEA continues to evolve, relevance and efficiency are no longer trade-offs—they’re expectations. In this forward-looking webinar from Marketing Week and StackAdapt, we explore how tools like email and dynamic creative optimisation (DCO) are reshaping what smart personalisation looks like in a privacy-first world.
From navigating limited user identification to activating data-driven strategies that scale, the conversation breaks down what’s possible today and what’s coming next.
Watch Now
What You Will Learn
- How dynamic creative optimisation enables relevant, personalised experiences without sacrificing performance.
- Ways to activate smarter personalisation in a privacy-first environment with limited user identifiers.
- How to leverage channels like email and programmatic to support more consistent customer journeys.
- Practical strategies for building scalable, data-driven campaigns that balance efficiency and relevance.
Our Speakers
James Hutchinson
Senior Sales Director
StackAdapt
Grace Gollasch
Reporter
Marketing Week
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